5 min read
The 3 Truths of Ecommerce Marketing Growth
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The 3 Truths of Ecommerce Marketing
In a perfect world, growing an ecommerce store would be simple. Run ads until one shows a positive return, pour more budget into that ad, repeat. If it actually worked that way, we would all be ecommerce millionaires and there would be no need for attribution software at all. In reality, growth is harder and stranger than that, because it runs on a few counterintuitive truths that take most store owners years to learn. Grasp them and you can build a growth strategy based on how ecommerce actually works, not how we all wish it worked. There are three, and each one changes how you should market.