6 min read
Three Attribution Shifts That Changed This Week — And What They Mean for Your Revenue
Jun 8, 2026 by Scott Desgrosseilliers
10 min read
How Meta, Google, and TikTok Changed Your Numbers Without Telling You
Jun 5, 2026 by Scott Desgrosseilliers
9 min read
How Link Necklaces Cut Meta nCAC 22% and Nearly Doubled New Customers
May 28, 2026 by Scott Desgrosseilliers
2 min read
The Monday Routine That Stops Wasted Ad Spend : The Five Forces Playbook
Apr 27, 2026 by Scott Desgrosseilliers
2 min read
How the Optimization Force Improves Campaign Performance
Apr 20, 2026 by Scott Desgrosseilliers
4 min read
Why High ROAS Isn’t Enough : Scaling with the Outcome Force
Apr 13, 2026 by Scott Desgrosseilliers
9 min read
Why Your Ad Dashboard Is Lying — And What It's Costing You
Apr 13, 2026 by Scott Desgrosseilliers
4 min read
Are Your Campaigns Failing — Or Are You Just Measuring Too Soon?
Mar 30, 2026 by Scott Desgrosseilliers
4 min read
Why Your Best ROAS Campaign Might Be Hiding Your Growth Problem
Mar 23, 2026 by Scott Desgrosseilliers
8 min read
The 3 New Truths of E-commerce Marketing | Wicked Reports
By Scott Desgrosseilliers on Feb 20, 2018 4:28:16 PM
The 3 New Truths of E-commerce Marketing
Last Updated: November 30, 2025
In a perfect world, growing your ecommerce store would be logical and easy…
Topics: Wicked Reports Ecommerce Marketing Attribution marketing ROI measurement customer lifetime value (CLV) first-click attribution lead nurturing
3 min read
Increase Response and Revenue with the Predictive Behaviors Report
By Scott Desgrosseilliers on Apr 4, 2017 5:34:07 PM
Predictive Behaviors Report: Increase Revenue by Scaling High-ROI Leads
As a marketer, ask yourself these questions:
Topics: Predictive Behaviors report Wicked Reports customer behavior ad spend optimization purchase timing best time to buy maximize ROI email optimization
4 min read
Fastest Marketing Attribution Setup: How to Get Started in Minutes
By Scott Desgrosseilliers on Mar 22, 2017 5:40:38 PM
WickedFast™: The Quickest Way to Set Up Marketing Attribution & Tracking
Setup for a marketing analytics system can feel like doing your taxes, moving all your files to a new computer and cleaning out your car—all at the same time.
Topics: Quickstart Guide Wicked Reports fast setup Automated ROI reporting marketing analytics setup marketing support data analysis
7 min read
6 Tips for Improving Email Performance & Real Marketing ROI
By Scott Desgrosseilliers on Mar 16, 2017 1:03:24 PM
You have your segmented list and a good offer. You write compelling content. Then you get ready to send out an email that you hope will generate business.
Topics: Email Marketing Wicked Reports Email ROI email performance ROI Tracking marketing ROI optimization
3 min read
Wicked Reports Integrates with Click Funnels – FOLLOW-UP FUNNELS
By Scott Desgrosseilliers on Mar 7, 2017 4:36:53 PM
ClickFunnels Actionetics ROI: How to Track Funnel Sales and Attribution
Wicked Reports now integrates with the Follow-up Funnels marketing integration platform (formerly Actionetics) from Click Funnels, the builder of drag-and-drop sales funnels. Click Funnels helps companies to build sales funnels of all kinds, including webinar, membership, email, sales and opt-in funnels.
Topics: Wicked Reports Click Funnels Marketing Attribution Customer Journey Tracking Marketing Automation Sales Funnel Optimization Follow-up Funnels ClickFunnels Integration
2 min read
PayPal Marketing Attribution: Track Your Real ROI and LTV
By Scott Desgrosseilliers on Mar 2, 2017 4:38:21 PM
Wicked Reports Integrates With PayPal
Wicked Reports now integrates with PayPal, the open digital payments platform company. With nearly 200 million active account holders PayPal enables customers to connect and transact whether they are online, on a mobile device, in an app, or in person.
Topics: authorization Wicked Reports attribution Integrations PayPal
1 min read
What Time Should You Send Your Emails? | Wicked Reports
By Scott Desgrosseilliers on Feb 10, 2017 4:43:19 PM
What Time Should You Send Your Emails?
Do you always send your emails at the default time?
Topics: Email Marketing broadcast email Wicked Reports email broadcast
1 min read
Tracking Email ROI: How to Measure Revenue Per Email | Wicked Reports
By Scott Desgrosseilliers on Feb 10, 2017 3:59:44 PM
Revenue Per Email: How to Identify Your Most Profitable Email Campaigns
With Wicked Reports, we take a data-driven approach to tracking emails.
Topics: Wicked Reports Email ROI revenue per email Key Email Marketing Benchmarks: What to Track email optimization
1 min read
Revenue Now vs. Revenue Later: The Importance of LTV | Wicked Reports
By Scott Desgrosseilliers on Feb 10, 2017 3:41:18 PM
Revenue Now or Revenue Later? Why Long-Term Value (LTV) Matters
Most Agencies focus on immediate revenue.
Topics: Wicked Reports Current Revenue Future Revenue LTV Wicked Reports LTV LTV data
3 min read
Shopify Marketing Attribution: Bridge the Gap with Sales Data
By Scott Desgrosseilliers on Jan 7, 2017 3:23:59 PM

