6 min read

Your Data Is Being Estimated — And Nobody Told You

10 min read

How Meta, Google, and TikTok Changed Your Numbers Without Telling You

7 min read

Meta Is Now Charging to Reach Your Customer

9 min read

How Link Necklaces Cut Meta nCAC 22% and Nearly Doubled New Customers

7 min read

How to Track ChatGPT Ads the Right Way

12 min read

Why Your Meta CPA Is Lying to You in 2026

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The Monday Routine That Stops Wasted Ad Spend : The Five Forces Playbook

2 min read

How the Optimization Force Improves Campaign Performance

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Why High ROAS Isn’t Enough : Scaling with the Outcome Force

9 min read

Why Your Ad Dashboard Is Lying — And What It's Costing You

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Data Isn’t Power — Action Is

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Are Your Campaigns Failing — Or Are You Just Measuring Too Soon?

4 min read

Why Your Best ROAS Campaign Might Be Hiding Your Growth Problem

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Marketing Success Isn’t Luck — It’s a System

8 min read

Attribution Isn’t Your Problem. Decisions Are.

8 min read

The 3 New Truths of E-commerce Marketing | Wicked Reports

By Scott Desgrosseilliers on Feb 20, 2018 4:28:16 PM

The 3 New Truths of E-commerce Marketing

Last Updated: November 30, 2025

In a perfect world, growing your ecommerce store would be logical and easy… 

 
 
Topics: Wicked Reports Ecommerce Marketing Attribution marketing ROI measurement customer lifetime value (CLV) first-click attribution lead nurturing
3 min read

Increase Response and Revenue with the Predictive Behaviors Report

By Scott Desgrosseilliers on Apr 4, 2017 5:34:07 PM

Predictive Behaviors Report: Increase Revenue by Scaling High-ROI Leads

As a marketer, ask yourself these questions:

Topics: Predictive Behaviors report Wicked Reports customer behavior ad spend optimization purchase timing best time to buy maximize ROI email optimization
4 min read

Fastest Marketing Attribution Setup: How to Get Started in Minutes

By Scott Desgrosseilliers on Mar 22, 2017 5:40:38 PM

WickedFast™: The Quickest Way to Set Up Marketing Attribution & Tracking

Setup for a marketing analytics system can feel like doing your taxes, moving all your files to a new computer and cleaning out your car—all at the same time.

Topics: Quickstart Guide Wicked Reports fast setup Automated ROI reporting marketing analytics setup marketing support data analysis
7 min read

6 Tips for Improving Email Performance & Real Marketing ROI

By Scott Desgrosseilliers on Mar 16, 2017 1:03:24 PM

You have your segmented list and a good offer. You write compelling content. Then you get ready to send out an email that you hope will generate business.

Topics: Email Marketing Wicked Reports Email ROI email performance ROI Tracking marketing ROI optimization
3 min read

Wicked Reports Integrates with Click Funnels – FOLLOW-UP FUNNELS

By Scott Desgrosseilliers on Mar 7, 2017 4:36:53 PM

ClickFunnels Actionetics ROI: How to Track Funnel Sales and Attribution

Wicked Reports now integrates with the Follow-up Funnels marketing integration platform (formerly Actionetics) from Click Funnels, the builder of drag-and-drop sales funnels. Click Funnels helps companies to build sales funnels of all kinds, including webinar, membership, email, sales and opt-in funnels.

Topics: Wicked Reports Click Funnels Marketing Attribution Customer Journey Tracking Marketing Automation Sales Funnel Optimization Follow-up Funnels ClickFunnels Integration
2 min read

PayPal Marketing Attribution: Track Your Real ROI and LTV

By Scott Desgrosseilliers on Mar 2, 2017 4:38:21 PM

Wicked Reports Integrates With PayPal

Wicked Reports now integrates with PayPal, the open digital payments platform company. With nearly 200 million active account holders PayPal enables customers to connect and transact whether they are online, on a mobile device, in an app, or in person.

Topics: authorization Wicked Reports attribution Integrations PayPal
1 min read

What Time Should You Send Your Emails? | Wicked Reports

By Scott Desgrosseilliers on Feb 10, 2017 4:43:19 PM

What Time Should You Send Your Emails?

Do you always send your emails at the default time?

Topics: Email Marketing broadcast email Wicked Reports email broadcast
1 min read

Tracking Email ROI: How to Measure Revenue Per Email | Wicked Reports

By Scott Desgrosseilliers on Feb 10, 2017 3:59:44 PM

Revenue Per Email: How to Identify Your Most Profitable Email Campaigns

With Wicked Reports, we take a data-driven approach to tracking emails.

Topics: Wicked Reports Email ROI revenue per email Key Email Marketing Benchmarks: What to Track email optimization
1 min read

Revenue Now vs. Revenue Later: The Importance of LTV | Wicked Reports

By Scott Desgrosseilliers on Feb 10, 2017 3:41:18 PM

Revenue Now or Revenue Later? Why Long-Term Value (LTV) Matters

Most Agencies focus on immediate revenue.

Topics: Wicked Reports Current Revenue Future Revenue LTV Wicked Reports LTV LTV data
3 min read

Shopify Marketing Attribution: Bridge the Gap with Sales Data

By Scott Desgrosseilliers on Jan 7, 2017 3:23:59 PM

You look in your Shopify app and see that you made a sale. That’s great!

Topics: Wicked Reports marketing Shopify