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The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive
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Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)
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The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives
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The Growth Ceiling Trap: Why Meta Rewards the Wrong Campaigns and How to Fix the Bias
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Stop Wasting 40% of Ad Spend on Existing Customers
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The Hidden Cost of Bad Attribution: Quantify the Risk
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The Retargeting Trap: More New Customers on Half the Spend
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Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!
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Eternal Tracking: Why 7-Day Cookies Kill Ecommerce Growth
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Regina Beach
Recent posts by Regina Beach
5 min read
5 Risks of Buying From Third-Party Sellers Online
By Regina Beach on Jun 13, 2022 10:52:47 AM
Found it cheaper elsewhere? Here are 5 risks when buying from third-party sellers online
Shopping online has never been easier. From ordering takeout to buying a car, you can purchase almost anything with the click of a button. Some shoppers feel safer buying from big-name websites, but they may not know that sellers on online marketplaces are predominantly third-party vendors, and unaffiliated with the company.
Topics: Wicked Reports Marketing Attribution Software Online Shopping Fraud Ecommerce Safety Tips Third Party Seller Risks
20 min read
How ad spending in the US compares to the rest of the world
By Regina Beach on Mar 29, 2022 2:29:55 PM
How ad spending in the US compares to the rest of the world
While it may not immediately occur to most people, the advertising industry is one of the largest and most pervasive industries in the world and also one of the most multifarious. When you think of advertising, some common modes include television ads, internet ads, radio commercials, physical advertisements such as billboards and signage, and social media campaigns. But within each of these categories are even further sub-categories, and how each is employed and consumed differs from country to country, which is also to say they differ by society.
Topics: ad spend multi-touch attribution Marketing Attribution marketing budget breakdown Wicked Reports ad spending analysis US ad spending vs world global ad spend 2025 digital ad market share
7 min read
8 biggest e-commerce sectors today
By Regina Beach on Feb 25, 2022 3:47:30 PM
The e-commerce landscape has exploded since the pandemic. Global retail e-commerce sales are now projected to surpass $6.4 trillion in 2025, demonstrating the massive acceleration of digital retail. To track this shift, Wicked Reports utilized the foundational 2021 revenue data from the Statista eCommerce Market Forecast to rank the top sectors, offering a crucial benchmark on where customer spend was concentrated at the start of this digital surge. E-commerce is defined as the online purchases of consumable and durable goods for personal use.

