3 min read

Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition

3 min read

Why View-Through Conversions Are Dangerous for Your Ad Budget

4 min read

Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem

4 min read

Meta Advantage+ Isn’t Broken, But Your Reward Signal Is

2 min read

Setting the Intention: How AI is Automating the 5 Forces of Marketing

2 min read

Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

4 min read

The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

3 min read

Why nCAC is the Only Metric That Matters for Your Growth Budget

2 min read

The North Star Strategy: Proving Agency Impact via Attribution

2 min read

Why High Meta ROAS Doesn't Always Equal More Revenue

2 min read

How to Double New Customers While Reducing Ad Spend

4 min read

Drowning in Dashboards? Why You Need Better Decisions, Not More Data

4 min read

Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)

4 min read

The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives

Regina Beach

Regina Beach


Recent posts by Regina Beach

5 min read

5 Risks of Buying From Third-Party Sellers Online

By Regina Beach on Jun 13, 2022 10:52:47 AM

Found it cheaper elsewhere? Here are 5 risks when buying from third-party sellers online

Shopping online has never been easier. From ordering takeout to buying a car, you can purchase almost anything with the click of a button. Some shoppers feel safer buying from big-name websites, but they may not know that sellers on online marketplaces are predominantly third-party vendors, and unaffiliated with the company.

Topics: Wicked Reports Marketing Attribution Software Online Shopping Fraud Ecommerce Safety Tips Third Party Seller Risks
20 min read

How ad spending in the US compares to the rest of the world

By Regina Beach on Mar 29, 2022 2:29:55 PM

How ad spending in the US compares to the rest of the world

While it may not immediately occur to most people, the advertising industry is one of the largest and most pervasive industries in the world and also one of the most multifarious. When you think of advertising, some common modes include television ads, internet ads, radio commercials, physical advertisements such as billboards and signage, and social media campaigns. But within each of these categories are even further sub-categories, and how each is employed and consumed differs from country to country, which is also to say they differ by society.

Topics: ad spend multi-touch attribution Marketing Attribution marketing budget breakdown Wicked Reports ad spending analysis US ad spending vs world global ad spend 2025 digital ad market share
7 min read

8 biggest e-commerce sectors today

By Regina Beach on Feb 25, 2022 3:47:30 PM

 

The e-commerce landscape has exploded since the pandemic. Global retail e-commerce sales are now projected to surpass $6.4 trillion in 2025, demonstrating the massive acceleration of digital retail. To track this shift, Wicked Reports utilized the foundational 2021 revenue data from the Statista eCommerce Market Forecast to rank the top sectors, offering a crucial benchmark on where customer spend was concentrated at the start of this digital surge. E-commerce is defined as the online purchases of consumable and durable goods for personal use.

Topics: Wicked Reports Ecommerce Digital Marketing Insights Marketing Attribution E-commerce Analytics