6 min read
Why Did My Ad Get Clicks But No Attributed Sales?
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WHY DID MY AD NOT GET CREDIT FOR THE SALE? UNDERSTANDING CLICKS THAT DON'T CONVERT ON PAPER
Here is a scenario that drives marketers up the wall. You can see people clicking your Facebook ad. You know those clicks are happening. And yet your attribution tool shows that ad getting little or no credit for sales. So what gives? Is the tracking broken, or is something else going on? Usually it is something else, and understanding it is the difference between confidently killing a dud and accidentally killing a winner. Here is why a clicked ad might not get sale credit, and how to check what really happened.