20 min read
How ad spending in the US compares to the rest of the world
How ad spending in the US compares to the rest of the world
While it may not immediately occur to most people, the advertising industry is one of the largest and most pervasive industries in the world and also one of the most multifarious. When you think of advertising, some common modes include television ads, internet ads, radio commercials, physical advertisements such as billboards and signage, and social media campaigns. But within each of these categories are even further sub-categories, and how each is employed and consumed differs from country to country, which is also to say they differ by society.
Topics: ad spend multi-touch attribution Marketing Attribution marketing budget breakdown Wicked Reports ad spending analysis US ad spending vs world global ad spend 2025 digital ad market share
2 min read
Data Mining for ROI: How to Turn Raw Data into Marketing Insights
Data is Like Coal: How to Refine Raw Data into High-Value Ad ROI
Running an ecommerce business, one of the biggest challenges is being clear enough on “the numbers”. You have all these data inputs across email campaigns, Facebook, AdWords, content marketing links, and more, and each of these channels come with their own tracking and metrics.
Topics: ad spend Wicked Reports Reports Jedi Strategies Data Cleanup Data-Driven Decisions Data-Driven Attribution Wicked Reports Case Study
Don't You Dare Kill Ad Spend Because You Can't Tell Where Customers Are Coming From
Do you know that you have ad campaigns that are working, but don't know why?