4 min read
What Is a Good Cost Per Lead (CPL)? The Honest Answer
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COST PER LEAD (CPL): WHY IT MATTERS, AND WHY IT MATTERS LESS THAN YOU THINK
If you run paid ads, you track CPL. Every media buyer does. It's the metric that feels like it tells you whether your advertising is working. Here's the contrarian truth. CPL is one of the easiest metrics to measure and one of the easiest to be misled by. Let's cover what it is, how to calculate it and then why chasing a lower CPL is quietly costing some brands their profitability.