11 min read
Attribution Isn’t Your Problem. Decisions Are.
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Attribution Isn't Your Problem. Decisions Are.
Teams stare at dashboards every day. They debate numbers. They argue attribution. They wait. And while they wait, money leaks out of the account. Not because they’re running obvious losers — but because they’re letting quiet losers linger for weeks.
Topics: Wicked Reports Marketing Analytics Customer Acquisition Scaling Paid Media Ad Optimization Marketing Operations
7 min read
How to Optimize Ad Campaigns : 3 Things That Move ROI
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HOW TO OPTIMIZE YOUR AD CAMPAIGNS : THE 3 THINGS THAT ACTUALLY MOVE ROI
There is no shortage of advice on optimizing ad campaigns, and most of it is noise about bidding tweaks and creative hacks. After tracking billions of dollars in ad spend, we have found that campaign optimization really comes down to three things, and none of them are tricks. They are about measuring the right way so you make the right calls. Here they are.