5 min read
Why View-Through Conversions Are Dangerous for Your Ad Budget
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Why View-Through Conversions Are Dangerous for Your Ad Budget
It’s a bold statement, but if you’ve ever seen your in-platform ROAS skyrocket while your bank balance stays flat, you know it’s the truth. At Wicked Reports, we see it all the time: platforms using view-throughs to manufacture confidence where there is none.
Topics: Wicked Reports view-through conversions First-Party Data marketing ROI Ad Platform Transparency Click-Based Attribution
8 min read
iOS 26 & Tracking Parameters: What Performance Marketers Need to Know
iOS 26 and Tracking Parameters: What Performance Marketers Need to Know
The release of iOS 26 has raised alarm bells across the digital marketing community. For performance marketers, agencies, and data analysts, the fear is always the same: "Will my tracking break, and will I lose visibility into what's really driving results?"
Topics: shopify data analytics nCAC Apple Privacy First-Party Data Advanced Signal iOS 26 Tracking Parameters
5 min read
Wicked Reports vs Elevar vs Blotout : How They Compare
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Wicked Reports vs Elevar vs Blotout: A High-Level Comparison
People weighing up attribution and tracking tools often ask whether they should use Wicked Reports, Blotout, or Elevar. It is a fair question, and the honest answer is that the three are not really the same kind of tool. Blotout and Elevar sit closer to each other as tracking-infrastructure options, while Wicked Reports does something different and can work alongside either one. Here is a high-level, practical comparison of what each does best.
A note before the details : tracking tools evolve quickly, and the descriptions below reflect how each competitor publicly positioned itself as of writing. For anything decision-critical, check each vendor's current documentation, since their features change. Our aim here is to explain the categories these tools fall into, not to freeze a moving target.
Topics: Wicked Reports Attribution Health multi-touch attribution First-Party Data Marketing Attribution
7 min read
How to Choose Attribution Software : Buyer's Guide
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HOW TO CHOOSE MARKETING ATTRIBUTION SOFTWARE : THE BUYER'S GUIDE
Every attribution tool on the market claims the same thing. Accurate, multi-touch, full-funnel measurement. They cannot all be right, and the differences that actually matter are not the ones on the feature-comparison grids. This is a practitioner's guide to the questions that separate a tool that will change how you spend from one that just gives you a prettier version of the numbers you already cannot trust.
Topics: Wicked Reports First-Party Data Marketing Attribution Attribution Software martech
4 min read
Why First-Party Data Is Essential for Attribution
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WHY FIRST-PARTY DATA IS THE FOUNDATION OF ACCURATE MARKETING ATTRIBUTION
There's a lot of noise about data in marketing, but one principle has only gotten more true - the data you own is worth more than the data you rent. First-party data — the information you collect directly, own outright and control — is the single most reliable foundation for knowing what your marketing actually did. Here's what it is, why it beats the alternatives and why accurate attribution is impossible without it.