3 min read
Why View-Through Conversions Are Dangerous for Your Ad Budget
"View-through conversions are not proof."
It’s a bold statement, but if you’ve ever seen your in-platform ROAS skyrocket while your bank balance stays flat, you know it’s the truth. At Wicked Reports, we see it all the time: platforms using view-throughs to manufacture confidence where there is none.
Topics: Wicked Reports view-through conversions First-Party Data marketing ROI Ad Platform Transparency Scaling Paid Media Click-Based Attribution
5 min read
Pinterest Integration Release - Wicked Reports Product Update
wicked reports: get accurate roi on pinterest ads
It's new! Pinterest cost integration is available now with Wicked Reports.
First party attribution data from Wicked Reports captures the entire buying cycle of leads generated from all your marketing activities. The tricky part with Pinterest is that these leads are often in the research phase and can take a long time to buy. Other marketing activities may help generate the sale, but you want to attribute that sale back to Pinterest for the most accurate ROI possible
Topics: Wicked Reports roas First-Party Data Marketing Attribution Pinterest Ads ROI Attribution Window
8 min read
iOS 26 & Tracking Parameters: What Performance Marketers Need to Know
iOS 26 and Tracking Parameters: What Performance Marketers Need to Know
The release of iOS 26 has raised alarm bells across the digital marketing community. For performance marketers, agencies, and data analysts, the fear is always the same: "Will my tracking break, and will I lose visibility into what's really driving results?"
Topics: shopify data analytics nCAC Apple Privacy First-Party Data Advanced Signal iOS 26 Tracking Parameters
3 min read
A High Level Comparison between Wicked Reports, Elevar, and Blotout
We have heard people recently asking if they should use Wicked Reports, Blotout, or Elevar.
Topics: attribution windows Attribution Health multi-touch attribution First-Party Data Marketing Attribution Data Compliance
2 min read
Any Click Search: Track Ad Engagement | Wicked Reports
Did you know that with Wicked Reports, you can find every contact or customer that has clicked any given ad?
Topics: Wicked Reports multi-touch attribution First-Party Data Marketing Attribution Meta Ads, Customer Journey Ad Click Tracking Any Click Search ROAS Optimization
3 min read
Why 1st Party Data is Mandatory for Accurate Marketing Attribution
The Complete Guide to 1st Party Data: Why It’s Your Most Valuable Asset
First-party data (1PD) is the data you have collected, you own, and you manage. It represents a direct, trusted, and legally compliant relationship with the consumer, which is why it is now the single most powerful asset in modern marketing.
Owning 1PD freedom to create your own segments and lookalike audiences, unaffected by browser changes.Owning first-party data also gives you the freedom to create your own segments and profiles based on the unique consumer data you have on hand. First-party data is considered to be more valuable and relevant through its specificity and quality compared to second or third- party data.