Any Click Search is a new filter option in Wicked Reports' Customer LTV reporting.This update allows users to search for any contact who ever clicked a specific link (with UTM filters)or any order where the customer clicked a specific link (with UTM filters) prior to that order.
- Example Search : Show me all contacts who ever clicked on an ad for campaign “My Cool Campaign
- Example Search : Show me all orders where the customer clicked on an ad for campaign “My Cool Campaign” some time before they made a purchase.
This will be a tool for support to show that even though ads are getting clicked, we can easily search to see why they aren’t getting attributed.
Since you can find any contact who ever clicked an ad, viewing the click history will allow us to understand why that ad may not have been given credit for a sale.
Since you can also search for any order where an ad was clicked some time before the sale, viewing the click history of the contact will allow us to understand why that ad may not have been given credit for a sale.
Why should users use Any-Click Search
Users are confident that their FB ads are driving sales to their business even though those clicks are not getting any attribution. They want a way to see that ads are being clicked somewhere prior to a sale so they can decide if an ad deserves to stay active because it does actually have some impact on their sales.
This can give users a higher level of confidence that, yes, the ads are getting clicked but there’s a good reason Wicked Reports may not be attributing them to sales.
Wicked Help Doc: