5 min read
Last Click Attribution for Ecommerce: When & How to Use It
Ecommerce brands need to know: What content convinced a new customer to take that final click and buy?
This is exactly what the Last Click Attribution Model does. It makes it easy to accurately depict the data about high performing or non-performing marketing content. Once you know this, you can kill the poor performing campaigns and scale the high performing ones.
Increasing ROI is much easier with accurate attribution data, especially insights into the last clicks that customers make before a purchase.
Topics: Wicked Reports Marketing Attribution Data marketing ROI paid advertising last click attribution eCommerce Marketing Attribution Bottom-of-Funnel Sales Velocity
5 min read
Meta Is Pushing Advantage+ Campaigns Relentlessly
The promise of Andromeda’s AI brain sorting through a billion users to find your customers on auto-pilot sounds quite enticing!
I couldn’t help but wonder - is this a good thing for brands?
Topics: marketing attribution ROI Meta Advertising Facebook Ads Strategy nCAC Digital Marketing Insights Paid Social Trends 2025 Meta Advantage Plus Campaing Meta Advantage Plus Campaign Analysis New Customer Acquisition Cost (nCAC) Data Advantage+ vs Manual Meta Campaigns Marketing Attribution Data
2 min read
Wicked Reports Zapier Integration: New Release Guide
Wicked Reports Zapier Release: Streamlining Your Marketing Data
Wicked Reports has released its newest Zapier Integration that provides you with more functionality when sending custom clicks! Therefore, we are deprecating our older releases (1.1.1 & 1.1.2) to have everyone move to this newer release (1.2.1). Here's what you need to do to upgrade.