4 min read
The Hidden Cost of Bad Attribution: Why It's Your Biggest Expense (And How to Quantify It)
Dec 15, 2025 by Scott Desgrosseilliers
3 min read
The Retargeting Trap: How One Core Media Generated More New Customers on Half the Spend
Dec 12, 2025 by Scott Desgrosseilliers
4 min read
Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!
Dec 11, 2025 by Scott Desgrosseilliers
4 min read
The Direct Conversion Black Hole: Why 40% of Your Revenue Is Untracked (And How to Fix It)
Dec 11, 2025 by Scott Desgrosseilliers
4 min read
The Power of Eternal Tracking: Why a 7-Day Cookie is Killing Your E-commerce Growth
Dec 9, 2025 by Scott Desgrosseilliers
4 min read
How Huha Scaled from $1M to $30M: Escaping the 8-Figure Attribution Trap
Dec 5, 2025 by Scott Desgrosseilliers
7 min read
Should You Use Facebook Ads Or Google Ads For Your Ecommerce Business?
Dec 2, 2025 by Katie Switzer
5 min read
How to Use First Click Attribution To Optimize Ecommerce Marketing
Dec 2, 2025 by Katie Switzer
5 min read
Pinterest Integration Release - Wicked Reports Product Update
Nov 28, 2025 by Scott Desgrosseilliers
8 min read
iOS 26 and Tracking Parameters: What Performance Marketers Need to Know
Oct 7, 2025 by Scott Desgrosseilliers
5 min read
Meta is pushing Advantage+ campaigns relentlessly.
Jun 10, 2025 by Scott Desgrosseilliers
14 min read
Calculate Your TRUE New Customer Acquisition Cost (NCAC)
May 16, 2025 by Scott Desgrosseilliers
12 min read
Is New Customer Growth Killing Your Profit? Master NCAC!
Apr 26, 2025 by Scott Desgrosseilliers
4 min read
The Fastest Setup You'll Ever Find
By Scott Desgrosseilliers on Mar 22, 2017 5:40:38 PM
Setup for a marketing analytics system can feel like doing your taxes, moving all your files to a new computer and cleaning out your car—all at the same time.
Topics: Quickstart Guide Wicked Reports fast setup Automated ROI reporting marketing analytics setup marketing support data analysis
3 min read
Wicked Reports Integrates with Click Funnels – FOLLOW-UP FUNNELS
By Scott Desgrosseilliers on Mar 7, 2017 4:36:53 PM
Wicked Reports now integrates with the Follow-up Funnels marketing integration platform (formerly Actionetics) from Click Funnels, the builder of drag-and-drop sales funnels. Click Funnels helps companies to build sales funnels of all kinds, including webinar, membership, email, sales and opt-in funnels.
Topics: Wicked Reports Click Funnels Marketing Attribution Customer Journey Tracking Marketing Automation Sales Funnel Optimization Follow-up Funnels ClickFunnels Integration
2 min read
Wicked Reports Integrates with PayPal
By Scott Desgrosseilliers on Mar 2, 2017 4:38:21 PM
Wicked Reports now integrates with PayPal, the open digital payments platform company. With nearly 200 million active account holders PayPal enables customers to connect and transact whether they are online, on a mobile device, in an app, or in person.
Topics: authorization Wicked Reports attribution Integrations PayPal
4 min read
Here's the Most Powerful ROI Report You'll Ever See
By Scott Desgrosseilliers on Nov 4, 2016 4:09:40 PM
Before you read about the new ROI Report from Wicked Reports, ask yourself a couple of questions.
Topics: Wicked Reports ROI Report WickedSmartz intelligent analytics interface Customer Journey Tracking Full-Impact Attribution
4 min read
How Lobster Co. Clawed $8K+ from Ad Spend and Raised ROI by 611%
By Scott Desgrosseilliers on Sep 2, 2016 4:07:30 PM
You probably know that Facebook advertising is one of the best ways to get more sales for your business. In fact 3,750,000 online business owners now use Facebook to acquire their customers. One issue with Facebook Advertising data, however, is that it’ doesn't give you the “complete picture.” Let me explain.

