Found it cheaper elsewhere? Here are 5 risks when buying from third-party sellers online

Shopping online has never been easier. From ordering takeout to buying a car, you can purchase almost anything with the click of a button. Some shoppers feel safer buying from big-name websites, but they may not know that sellers on online marketplaces are predominantly third-party vendors, and unaffiliated with the company.

Have you ever wondered which ads are bringing in sales, and which campaigns are wasting ad spend?

5 Ways TikTok Drives Online Shopping Growth and Platform Revenue

The creator economy is here, thanks to social media platforms like TikTok, Facebook, and Instagram. Now, businesses, brands, and influencers are taking to social media with its far-reaching and lucrative impact, while the e-commerce umbrella expands to include social media marketing and social commerce.

7 Tips To Scale Facebook Ads: Strategies for 7-Figure eCommerce Brands

Are your Facebook ads getting good ROI? Now is the time to start scaling them up to grow your brand.

Customer Lifetime Value (LTV) is an often overlooked metric for ecommerce companies. That's not a bad thing though because it gives an advantage to brands who are using it properly to optimize cold traffic. Their competitors don't even know what they are missing!

How to Optimize Ecommerce Facebook Ads for High ROI & Long-Term Profitability

It seems like everyone is talking about optimization. But, most “optimization,” tips online are really just how to set up winning campaigns for beginners.

What is a Good eCommerce CAC? Benchmarks to Optimize Ad Spend & ROI

Customer Acquisition Cost (CAC) is a critical metric for anyone using paid advertising for an ecommerce brand. If your CAC is too high, revenue won't grow, but if you aren't spending enough on leads they will not convert to customers.

What is a digital marketing metric or KPI?

KPIs, or Key Performance Indicators, are the critical metrics that successful brands use to measure their results. 

Yes, shoes can be considered utilitarian, but for many people, they’re beloved. How deep does that love go? Former Philippines First Lady Imelda Marcos opened the Shoe Museum of Marinka in the early 2000s to showcase her more than 2,700 pairs of shoes. Footwear doesn’t need to be fancy to be meaningful. A favorite pair of muck boots can warm the heart, while sneakers can spur a lifelong affair.

What is a Good ROAS? Benchmarks for Ecommerce Advertising ROI

Getting a good Return On Ad Spend (ROAS) makes the difference between a thriving ecommerce brand and a dying one. It’s important to understand how to use ROAS as a metric to make marketing decisions about your paid advertising, and also when ROAS might not be that helpful.

ROAS is especially important for ecommerce businesses who are running multiple ads on different channels. It gives a metric that can be tracked at the channel, campaign, or ad level to determine what is working and what is not with regards to advertising performance.

Using ROAS, you can often tell at a glance whether an ad is a candidate for scaling or needs to be turned off. It’s very helpful for evaluating the effectiveness of specific advertising campaigns, rather than a 10,000 ft view of your marketing department.