4 min read
Infinite Lookback : Why 7-Day Cookies Kill Ecommerce Growth
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Infinite Lookback : Why a 7-Day Cookie Is Killing Your Ecommerce Growth
When you look at your marketing attribution dashboard, do you feel a surge of confidence or a chill of doubt?
If you rely on the industry-standard 7-day cookie for tracking, that doubt is justified. You might be celebrating short-term wins while the true drivers of your growth, the clicks that started the entire customer journey, fly completely under the radar.
At Wicked Reports we built our solution around infinite lookback for exactly this reason.