wicked reports: get accurate roi on pinterest ads
It's new! Pinterest cost integration is available now with Wicked Reports.
First party attribution data from Wicked Reports captures the entire buying cycle of leads generated from all your marketing activities. The tricky part with Pinterest is that these leads are often in the research phase and can take a long time to buy. Other marketing activities may help generate the sale, but you want to attribute that sale back to Pinterest for the most accurate ROI possible
first party data works with pinterest ads
Pinterest has more than 433 million active users and 2 billion+ text based and guided searches, monthly1. Every type of brand has a presence on Pinterest which has made it extremely popular for digital marketers and ad buyers. In 2022, ad spend is projected to reach $2.5 billion2.
So how are ecom brands leveraging this audience for huge ROI wins?
They do it by identifying the type of leads generated on Pinterest and directing marketing efforts accordingly.
pinterest generates tof leads
Those millions of monthly Pinners can become solid TOF leads. This is an opportunity for marketers to beef up advertising efforts on Pinterest based on keyword search, not brand, meaning content is tailored based on the mindset of your audience. It comes with challenges, though!
Our new cost integration is built to solve them.
how wicked reports solves pinterest advertising headaches
If you rely solely on the Pinterest ads manager reporting, you're probably facing some challenges right off the bat. Wicked Reports multi-touch marketing attribution gives accurate ROI and ROAS for Pinterest AND for all your other marketing channels, solving these common problems:
- Limited and confusing attribution window
This means if a Pinner who is researching (which is what Pinterest is meant for) becomes brand aware and buys after that short window, Pinterest can't see it.
Wicked Reports has an unlimited look back window for every step your customer takes. If they click on a Pinterest ad, Wicked sees it. If they start on Google and then get to Pinterest, Wicked sees that too. No matter how long ago they clicked, Wicked sees!
- Unsure if Pinterest ad platform is reporting accurate leads and conversions
It's probably taking credit, even it didn't! You have a ton of other marketing in place (email, SMS, Facebook, Google, etc) and Pinterest can't see what's going on with other channels. It takes credit for what it thinks happened on that channel only.
- Problems with proving TOF and MOF for subscription brands
Subscribers become more valuable over time, and if your most valuable customers are coming from TOF paid ads on Pinterest, you might consider ramping up efforts there. If you can't track that recurring revenue back to those clicks, you're in the dark about true ROI on the channel.
- You can't compare costs or performance easily between all channels
Wicked Reports shows all data in one place, including Pinterest, and gives accurate ROI for each channel - you can trust it because it's from a reliable, first party source. You can keep track of all your costs, clicks, ROI, ROAS, leads in one spot.
What else can you expect from Wicked Reports?
- Robust ROI reports - Full Impact, First Click, Last Click, and Linear Attribution modeling!
- Customer journey insights
- Customer LTV and Cohort reporting
- Deep integrations with transparent data results
- Easy integration setup
- Guided onboarding
- Fanatical customer support
For More, read the help doc on how to integrate Pinterest with Wicked Reports
FAQ
How does Wicked Reports solve Pinterest's limited attribution window?
Wicked Reports uses an unlimited lookback window for every customer step, ensuring that a sale is attributed back to the Pinterest click, no matter how long the buying cycle takes. This solves the problem of Pinterest’s short, limited reporting window
Why is first-party data important for accurate Pinterest Ads ROI?
First-party data from Wicked Reports captures the customer's entire buying cycle across all your marketing activities (email, SMS, Google, Facebook, etc.). This prevents the Pinterest platform from incorrectly taking credit for conversions driven by other channels.
What other reports can I expect from the Wicked Reports Pinterest integration?
You gain robust reports including Full Impact, First Click, Last Click, and Linear Attribution modeling, Customer Journey insights, and Customer LTV and Cohort reporting, all in one place for easy performance comparison.
Ready to get your Critical Data Insights?
Sources
1 - Oberlo. 2 - Business dot com
