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Setting the Intention: How AI is Automating the 5 Forces of Marketing

Jan 16, 2026 by Scott Desgrosseilliers

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Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

Jan 14, 2026 by Scott Desgrosseilliers

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The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

Jan 13, 2026 by Scott Desgrosseilliers

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Why nCAC is the Only Metric That Matters for Your Growth Budget

Jan 12, 2026 by Scott Desgrosseilliers

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The North Star Strategy: Proving Agency Impact via Attribution

Jan 9, 2026 by Scott Desgrosseilliers

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Why High Meta ROAS Doesn't Always Equal More Revenue

Jan 8, 2026 by Scott Desgrosseilliers

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How to Double New Customers While Reducing Ad Spend

Jan 6, 2026 by Scott Desgrosseilliers

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Drowning in Dashboards? Why You Need Better Decisions, Not More Data

Dec 31, 2025 by Scott Desgrosseilliers

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The Most Important Metric in Your Business (and Why You Aren’t Tracking it Correctly)

Dec 29, 2025 by Scott Desgrosseilliers

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The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive

Dec 26, 2025 by Scott Desgrosseilliers

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Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)

Dec 24, 2025 by Scott Desgrosseilliers

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The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives

Dec 22, 2025 by Scott Desgrosseilliers

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The Growth Ceiling Trap: Why Meta Rewards the Wrong Campaigns and How to Fix the Bias

Dec 19, 2025 by Scott Desgrosseilliers

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Stop Wasting 40% of Ad Spend on Existing Customers

Dec 17, 2025 by Scott Desgrosseilliers

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The Hidden Cost of Bad Attribution: Quantify the Risk

Dec 15, 2025 by Scott Desgrosseilliers

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The Retargeting Trap: More New Customers on Half the Spend

Dec 12, 2025 by Scott Desgrosseilliers

7 min read

Facebook Ads vs. Google Ads in 2025: Attribution & ROI Compared

By Katie Switzer on Dec 2, 2025 9:00:21 AM

Facebook Ads vs. Google Ads: Which Delivers the Best Marketing ROI?

Whether you are currently running digital ads or thinking about it, you need to consider all the pros and cons for using different advertising platforms.

Topics: Wicked Reports Facebook ads Google Ads Paid Social Media eCommerce Advertising ad platforms comparison paid search machine learning ads

6 min read

Optimize Google Ads ROI: Data-Driven Attribution Guide

By Katie Switzer on Mar 31, 2022 2:25:58 AM

If you aren’t optimizing your Google Ads campaigns, you might as well throw your advertising budget into a flaming dumpster.

Topics: Wicked Reports Google Ads Marketing Attribution Software machine learning ads Predictive Behavior Report Return on Investment (ROI) Kill-Chill-Scale Return on Ad Spend (ROAS) Competitive Research

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