6 min read
How Huha Scaled from $1M to $30M with True Attribution
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How Huha Scaled from $1M Toward $30M by Escaping the 8-Figure Attribution Trap
Most brands do not stall at eight figures because they run out of demand. They stall because they can no longer tell which marketing is actually driving growth. At $1M in revenue you can feel your way forward. At scale, feeling your way forward is how you set fire to a budget. This is the story of how the agency Magic vs Machine scaled Huha from roughly $1M to $23M and counting, on track toward $30M, bootstrapped, by fixing the one thing that breaks at scale: knowing what actually works.