SMART Attribution

Simplified. Multi-Channel. Actionable. Real. Trustworthy.

Attribution that makes sense

We know not all marketing efforts serve the same purpose.

That’s why we let you choose the attribution that is based on marketing goals not the ad platform.

FULL IMPACT ROI

Tells you how well your marketing is doing overall

FIRST CLICK ROI

Tells you what interested cold traffic to click

NEW LEAD ROI

Tells you what converted cold traffic to lead

RE-ENGAGED LEAD ROI

Tells you what re-engaged leads to re-optin

LAST CLICK ROI

Tells you what converts traffic to sales

We simplify multi-channel marketing attribution using REAL verifiable transaction and CRM data so you can see what is and is NOT working.

As online marketers increase ad spend, marketing channels, and complexity of campaigns, the need for accurate marketing performance becomes critical.  The increased ad spend adds more pressure to perform.
The more sources of marketing attribution sources and data you use, the more confused you are likely to become.

Attribute Marketing Across the entire Customer Journey

Customers don’t just click on an ad and then buy. They leave. They forget about you. They come back. They do research. They compare. Days, weeks, even months later, they finally make a purchase.

Wicked Reports tracks every click and every purchase to see the true ROI of all your marketing investments. Our solution is a simplified approach to tracking measurable marketing activities to provide Actionable insight using real verifiable data you can trust.

You’ll see exactly which ads and emails drive sales so you can stop spending on marketing that doesn’t work–and scale your sales.

 

How we do it

WickedSmartz™

Our intelligent analytics interface, performs the complex technical tasks and quantitative analysis you’ve always had to do yourself.
Move on to the marketing work you really enjoy.

WickedSharp™

Sophisticated, multi-step, multi-channel funnels build relationships with customers. Pulling together, analyzing and reporting this cross-channel data yourself is tough.
Get out of spreadsheet hell.

Why Choose Us

 

We understand both data and marketing. You see the customer’s complete journey, including First Click, First Opt-in, Re Opt-in, and Last Click.

Even when the journey is complex, Wicked Reports assesses how well your marketing programs are working.

PPC DETAILED ATTRIBUTION REPORT PPC

Campaign performance broken down by ad targeting, ad, and keyword. This advanced view allows detailed optimization of a PPC campaign.

EMAIL REVENUE REPORT

Email clicks, sales and revenue determined by cross-channel attribution.  You can see which emails are closing the sales and which ones are turning people off.  Stop sending the ones that turn people off, and make sure everyone gets the ones that close sales!

CUSTOMER LIFETIME VALUE REPORT

We always show the clicks we track, the leads we’ve detected, and the sales we’ve attributed. No more head-scratching over puzzling pixel stats that overstate conversion data.

MISSED OPPORTUNITY DATA MINING REPORT

Once you have enough tracking data, we will mine your data to answer the question “Where did you turn off marketing campaigns that are now bringing in revenue?”  We can answer this question because of our attribution models that incorporate customer lifetime value.  Perhaps turn these campaigns back on.

CAMPAIGN CUSTOMER JOURNEY ANALYSIS REPORT

See the breakdown of performance of your marketing campaigns across our attribution points. This allows you to move ad budget to the points in time that are leading to customers, and stop spending ad budget at the points in time it does not lead to customers.

CAMPAIGN ROI REPORT

See the true ROI and LTV of your marketing campaigns so you can stop wasting money and scale marketing that works.

Ready to see it in action?

Still not sure it's for you?

Meet Jean in this short video

DON’T GET LEFT BEHIND

Get Wicked SMART about your marketing.