Can I connect ChatGPT or Claude to Wicked Reports?

Yes. You can connect ChatGPT or Claude to Wicked Reports through the Wicked MCP server, or use the Analyst built in. Either way your AI reads verified, first-party ground truth instead of the ad platforms' self-reported numbers, with Wicked's attribution guardrails applied. It answers from verified data and tells you when the data is not ready yet instead of inventing an answer.

How is Wicked Reports different from Triple Whale, Northbeam, or Hyros?

Wicked Reports is a verified source of truth rather than another platform dashboard. It is first-party and click-based, ties every order to the real click that caused it, and separates new customers from repeat buyers down to the campaign and creative. Rather than only reporting numbers, it delivers a weekly Scale, Chill, or Kill decision on every channel, each logged with a dollar value.

Will browser or iOS privacy changes break Wicked Reports attribution?

No. Wicked Reports uses first-party data matched to CRM and Order IDs through server-side events, so attribution holds up regardless of iOS updates or the removal of third-party cookies.

Does Wicked Reports reduce customer acquisition cost?

Yes. Running their account on Wicked Reports, Bullseye Sellers cut new-customer acquisition cost from $116 to $69, roughly a 40% reduction in 30 days.

Wicked Reports | First-Party Attribution That Finds New Customers

Q: How does Wicked Reports give me decision certainty?

Wicked Reports works in three steps. Measure: every order is tied to the real click that caused it, first-party and verified. Signal: Wicked sends the ad platforms a verified new-customer event so their algorithms optimize toward the buyers you actually want. Act: you get a weekly Scale, Chill, or Kill call on every channel, each logged with a dollar value.

For agencies and operators running serious paid budgets

Marketing Decision Certainty

Your AI gives you confident answers. Only verified data makes them true. Wicked is the verified source of truth beneath every budget decision, built on twelve years of first-party attribution, so you act with certainty and prove the call was right.

See it in your account Get the weekly Paid Traffic Truth

Backed by the 3x guarantee. Three times your subscription in logged decisions within 90 days, or it is free until you get there.

{ The argument }

Every platform grades its own homework

Four scorekeepers, four answers, one confident AI guessing between them

Meta, Google, TikTok, and Pinterest each report your results. They also sell your ads. A scoreboard kept by the team that profits from the score is not measurement. It is marketing.

Point an AI at those same numbers and it will hand you a fast, fluent, confident answer. Confident is not the same as correct, and plausible is worthless when you are betting a budget.

The teams that win the next five years will run their AI on ground truth they own, not on the self-graded homework of the ad networks. That is the whole idea behind Wicked.

{ The foundation }

Trustworthy data, and the expertise to read it

Two things are almost impossible to fake. Wicked owns both, then hands them to your AI.

01 The data

The number holds up when the platform's falls apart.

Wicked is first-party and click-based, with every order tied to the real click that caused it and new customers separated from repeat buyers down to the campaign and the creative. Twelve years of building this is why the number still holds up when a platform's number falls apart.

02 The expertise

Knowing what the data means.

That same twelve years of attribution expertise is built into the analysis itself. It knows a fourteen day sales cycle from a two day one. It knows not to kill a campaign that is quietly improving. It knows to wait for delayed clicks instead of overreacting to a slow Sunday. You are not getting a confident guess. You are getting the call that holds up.

Then

Bring your own AI to it.

Connect ChatGPT or Claude to Wicked through our MCP server, or use the Analyst built in. Either way your AI stops reading the platforms' self-graded homework and starts reading verified ground truth, with our guardrails applied. Same AI, honest inputs. It will even tell you when the data is not ready yet, instead of inventing an answer you would have acted on.

It answers from verified data and tells you when it is not ready. Your real questions, already built.

{ Proof }

The proof shows up in
new customers, not in a dashboard

$116 → $69 nCAC

Joanna Vargas cut new customer acquisition cost roughly 40% in 30 days, with Bullseye Sellers running the account.

$1M → $30M

Magic vs Machine scaled Huha from a million in revenue to thirty, bootstrapped, with Wicked as the attribution engine they trust.

$193 → $128 nCAC

Tier 11 cut a pet brand's new customer acquisition cost 34 percent and grew new customers 25 percent on just 2.7 percent more spend.

{ End the argument }

Stop arguing about the numbers

When the agency, the client, and the finance team each show up with a different dashboard, the meeting turns into a screenshot war and nobody decides anything. Wicked replaces every dashboard with one verified number all sides accept. The argument ends. The decision gets made.

"Wicked is the common ground for us and the client. Even the financial controller uses it to project budgets."

One Core Media

"Wicked's data puts arguments to bed."

Magic vs Machine

The one number everyone in the room believes — $47 nCAC

{ How it works }

How Wicked gives you certainty

Measure

Every order is tied to the real click that caused it, first-party and verified, with new customers separated from repeat buyers down to the campaign and the creative.

Signal

Wicked sends the ad platforms a verified new customer event, so their algorithms optimize toward the buyers you actually want instead of the cheapest repeat sale.

Act

You get a weekly Scale, Chill, or Kill call on every channel, each one logged with a dollar value that compounds into proof by renewal.

WICKED VS

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