WICKED REPORTS

WICKED REPORTS

maximize roas without guesswork


Powerful multi-touch marketing attribution software that gives you clear, actionable data tied to all marketing efforts. See where your best customers came from and find more. 

 

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multi touch marketing attribution software to maximize ad spend and increase ROI

 

 

A SINGLE SOURCE OF TRUTH

ALL YOUR MARKETING DATA FROM ALL CHANNELS, ALL IN ONE PLACE

 

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"Nothing is more important than knowing which marketing vehicles are working and which aren't."

Chuckie Gregory

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"I now have a compass that has enabled me to discover spend amounts for max ROI and profit."

Mark Murrell

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"Having an attribution model [from Wicked Reports] that is directly tied to Shopify is crucial."

Robert Walker

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ADD INSIGHTS TO YOUR MARKETING
PERFORMANCE DATA TO INCREASE ROI

Wicked Reports provides unlimited attribution time windows and attribution models optimized for Ecommerce paid media in a post IOS14 world. Move your ad spend optimization to reality-based decision making using real ad spend, conversions, and customer lifetime value. So you can stop wasting money on ad spend that doesn't convert, and scale your ad spend where it is converting.

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RECONCILE REVENUE TO KLAVIYO EMAIL

PROFILES & SHOPIFY REVENUE

klaviyo accurate multi-touch revenue attribution

 

Accurate multi-touch revenue attribution is difficult when you're not an expert

  • Ad level tracking for top, middle and bottom of funnel conversions from Klaviyo optin conversions and Shopify or ReCharge revenue
  • Continuous update of revenue and ROI when shopify & ReCharge sales occur and recur
  • Cut wasted ad spend and scale winning paid media based on accurate data, not conversion tracking fairy tales

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ATTRIBUTION TIME WINDOWS THAT UNDERSTAND COLD TRAFFIC CONVERSION TIME

first click predictive behavior wicked reports accurate marketing attribution

 

Cold traffic takes time to convert

Facebook, Google, and Microsoft Ad Platforms don’t understand, attribute, or report on cold traffic ROI/ROAS correctly for ecommerce brands

Ad platforms merge cold and warm traffic together in their results - this leads to major challenges finding new eyeballs for your brand.

wicked reports has attribution models and time windows specific to paid cold traffic subscription cycles

 

cold traffic is identified using klaviyo email profiles wicked reports

 

cold traffic paid ads can take weeks or months to be profitable

 

SICK OF

SPREADSHEET HELL?

You can't find clarity to optimize your ad spend without accurate data

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Easy, 1-minute integrations

 

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Connect Ad Spend ROI to Actual Shopify Revenue & Sales

 

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Detects cold vs. warm traffic from Klaviyo

 

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Sorts new vs. repeat subscriptions from ReCharge

 

best customers

 

OPTIMIZE WITH CONFIDENCE

Clarity into winning and losing channels


✔ Verify and act on your actual Shopify + Klaviyo conversions
✔ Attribution models that support all parts of the funnel
✔ Wicked Insights for analyzing ad spend

multi touch marketing attribution software wicked reports

 

CUSTOMER LTV INSIGHTS

Attribution reporting built on your best customers


✔ See impact of delayed subscription recurring revenue 
✔ Find most and least profitable months
✔ Leverage LTV in your customer acquisition strategy

multi touch marketing attribution software

 

WICKED TRACKS AMAZON SALES

Amazon Attribution from Facebook, Google, Email, and SMS


✔ Ad spend ROI vs. Amazon Sales
✔ One-click tracking of paid Amazon traffic
✔ Amazon vs. Shopify sales and revenue

ADVANCED ATTRIBUTION EXPERTISE

OUR ENTIRE CSM TEAM IS COMMITTED TO YOUR SUCCESS

✔ 24/5 Live Chat Support
✔ Dedicated CSM
✔ Guided Wicked Reports Setup
✔ Live Zoom Consulting
✔ Wicked Insights and Playbooks

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See How Easy It Is to Get Critical
Marketing Insights With
Wicked Reports

MARKETING ATTRIBUTION

PROBLEMS & SOLUTIONS