Scaling an e-commerce brand past the $5 million revenue mark introduces a challenging new problem, often referred to as The 8-Figure Attribution Trap.
In a world where convenience seems to be valued more than ever, it’s safe to say that online shopping has become the norm. After all, why spend time commuting somewhere to purchase products when they can be delivered? Americans spent nearly $250 billion on e-commerce in the first quarter of 2022, according to preliminary data from the U.S. Department of Commerce. That’s up 6.6% from the same period the year before.
You look in your Shopify app and see that you made a sale. That’s great!
Now you want to do more of what brought the sale in because it worked. Of course, that’s only logical. So how do you bridge the gap between your marketing programs and Shopify data?
But now you ask . . .
Shopify can’t tell you that. Their records are based on last click, which means you see only the last thing a customer clicked on before they appeared in your Shopify store. It’s the final conversion but it’s not the whole story. So how do you bridge the gap between your marketing programs and Shopify data?
Multiple Outreach Programs
After all, we know that customers often don’t buy right away. It can take weeks or even months before they pull out their card and hit Buy. In that time you have probably reached out to them multiple times and in several different ways. You’ve used different messages, tested several offers, and tried discounts. But you don’t know which one worked.
All the data from those programs goes into your CRM but how can you bridge the gap between marketing program and action, prospect and customer, CRM and Shopify to find out which marketing program got you a customer and brought in revenue?
Again, Shopify can’t tell you that.
Tracking the Customer Journey
But Wicked Reports can. In fact, we track the entire customer journey from first optin to last click so we can tell you exactly what brought in that sale to Shopify. Not just the first optin or the last click—you see the precise program that caused your customer to buy.
You can also see where your best customers came from long before they appeared in your Shopify store. Now you can go back and mine that rich source again.
