6 min read
How Huha Scaled from $1M to $30M with True Attribution
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How Huha Scaled from $1M Toward $30M by Escaping the 8-Figure Attribution Trap
Most brands do not stall at eight figures because they run out of demand. They stall because they can no longer tell which marketing is actually driving growth. At $1M in revenue you can feel your way forward. At scale, feeling your way forward is how you set fire to a budget. This is the story of how the agency Magic vs Machine scaled Huha from roughly $1M to $23M and counting, on track toward $30M, bootstrapped, by fixing the one thing that breaks at scale: knowing what actually works.
Topics: Wicked Reports Shopify Meta Ads Huha Advantage+ Shopping Campaigns Magic vs Machine
5 min read
Shopify Attribution : Track Real Revenue by Source
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SHOPIFY ATTRIBUTION : HOW TO CONNECT YOUR SHOPIFY REVENUE TO THE MARKETING THAT DROVE IT
Shopify tells you what sold. What it cannot tell you, on its own, is which ad, email, or campaign actually created each customer, or which of your marketing is bringing in buyers worth keeping. Shopify sees the order. It does not see the weeks-long, multi-channel journey that led to it. If you are running paid traffic into a Shopify store and judging performance on what the ad platforms report, you are almost certainly misreading which marketing works. Here is how to connect your real Shopify revenue to the marketing that drove it.