4 min read
The Retargeting Trap: More New Customers on Half the Spend
-2.png)
The Retargeting Trap : How OneCore Media Got SweetLegs More New Customers on Half the Spend
WHAT IS THE RETARGETING TRAP?
The retargeting trap is a marketing failure where brands unknowingly spend their budget re-acquiring existing customers instead of finding new ones. It creates a treacherous paradox: platform ROAS looks high, often 6x to 10x, while actual new customer growth stays flat. Using FunnelVision to audit their retargeting loops, the agency OneCore Media helped its client SweetLegs generate more revenue and more new customers on roughly half the ad spend. Here is how.