wicked reports: get accurate roi on pinterest ads

It's new! Pinterest cost integration is available now with Wicked Reports.

First party attribution data from Wicked Reports captures the entire buying cycle of leads generated from all your marketing activities. The tricky part with Pinterest is that these leads are often in the research phase and can take a long time to buy. Other marketing activities may help generate the sale, but you want to attribute that sale back to Pinterest for the most accurate ROI possible

How to Use MER as a North Star Metric for Profitable Ad Scaling

Update Note: In an era where iOS updates and cookie depreciation have caused massive signal loss for marketers, relying solely on platform-specific ROAS is dangerous. This is why shifting to MER (Marketing Efficiency Ratio) is the most reliable North Star Metric for 2025 and beyond.

Not enough marketing teams spend the time to get aligned with the boss on a north star metric and it wreaks havoc and causes stress...and nobody wants that!

The Rumors of ROAS' Demise Have Been Greatly Exaggerated

It's clickbait that works - marketers screaming from the mountaintops "ROAS is DEAD!".

Introducing the Enhanced Mission Control: Smarter ROI Tracking and Customer Journey Insights

Prepare to be wowed by our latest updates released in Q2 2024– a suite of new features and changes designed to elevate your experience:

Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution

Discover how FunnelVision, a game-changing solution developed by Wicked Reports, can revolutionize your marketing strategy and save 20% of your ad spend. This blog post outlines the unique features and benefits of FunnelVision for both marketing agencies and their clients.

How to Scale Ad ROI Using Machine Learning and Attribution Habits

I recently chatted with Depesh Mandalia from AdSignals about our use of Machine Learning to help our customers to automatically mine their attribution data to find valuable consumer behaviour insights, to generate alerts and weekly recommendations. 

Our system excels at identifying subtle 'Attribution Habits,' such as detecting that customers who engage with a specific blog post and a low-cost Facebook retargeting ad within 7 days have a 45% higher Lifetime Value (LTV) than average. The ML then translates this insight into a weekly recommendation to increase budget on that specific ad set and adjust the blog's Call-to-Action. This level of precision is exactly how Depesh Mandalia was able to see such significant, measurable returns.

Did you know you can find hidden ROAS by customizing your last click attribution to use different customer journey clicks? 

Many times, valuable Ad clicks get lost in the sea of clicks a contact may make.  This means that at first glance your ROI and ROAS may look lower than you hoped.