14 min read
How Meta, Google, and TikTok Changed Your Numbers Without Telling You
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How Meta, Google, and TikTok Changed Your Numbers Without Telling You
What Changed, What It Means, and What to Watch in June
Topics: Wicked Reports Marketing Efficiency Ratio GA4 attribution restructure AI Max for Shopping TikTok Attribution Portfolio
6 min read
How to Use MER as a North Star Metric to Scale Revenue
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How to Use MER as a North Star Metric for Profitable Ad Scaling
Update Note: In an era where iOS privacy changes and increasingly unreliable platform tracking have caused massive signal loss for marketers, relying solely on platform-specific ROAS is dangerous. This is why MER (Marketing Efficiency Ratio) has become one of the most reliable North Star metrics for 2026 and beyond.
Not enough marketing teams spend the time to get aligned with the boss on a north star metric and it wreaks havoc and causes stress...and nobody wants that!