8 min read
Attribution Isn’t Your Problem. Decisions Are.
Most ad accounts don’t have an analysis problem. They have a decision problem.
Teams stare at dashboards every day. They debate numbers. They argue attribution. They wait. And while they wait, money leaks out of the account. Not because they’re running obvious losers — but because they’re letting quiet losers linger for weeks.
Topics: Wicked Reports performance marketing Marketing Analytics Customer Acquisition growth marketing Scaling Paid Media Ad Optimization Marketing Operations Decision Making
2 min read
Mission Control: Q2 2024 ROI & Tracking Updates
Introducing the Enhanced Mission Control: Smarter ROI Tracking and Customer Journey Insights
Prepare to be wowed by our latest updates released in Q2 2024– a suite of new features and changes designed to elevate your experience:
Topics: Wicked Reports multi-touch attribution Mission Control Customer Journey Tracking Marketing Analytics Customer Journey Mapping HubSpot App Marketplace eCommerce Analytics Platform AI-Powered Marketing
4 min read
Microsoft Ads Cost Integration: Simplify ROI Tracking
Microsoft Ads Cost Integration: Real-Time Spend Tracking
You asked, we built it!
Microsoft Ads just got more wicked
Microsoft ads just got more Wicked with a 1 minute integration process that delivers accurate cost, ROI, and attribution down to the ad and keyword level for all Microsoft ads.
Watch my demo from an ecommerce brand using Microsoft Ads - Wicked Reports shows attributed ROI of 365% on just one keyword campaign...and there's a lot more to see! Hit Play 👇