8 min read

Attribution Isn’t Your Problem. Decisions Are.

5 min read

Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences

4 min read

Why One KPI Is Breaking Your Marketing (And What to Do Instead)

3 min read

Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition

3 min read

Why View-Through Conversions Are Dangerous for Your Ad Budget

4 min read

Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem

4 min read

Meta Advantage+ Isn’t Broken, But Your Reward Signal Is

2 min read

Setting the Intention: How AI is Automating the 5 Forces of Marketing

2 min read

Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

4 min read

The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

3 min read

Why nCAC is the Only Metric That Matters for Your Growth Budget

2 min read

The North Star Strategy: Proving Agency Impact via Attribution

2 min read

Why High Meta ROAS Doesn't Always Equal More Revenue

2 min read

How to Double New Customers While Reducing Ad Spend

4 min read

Drowning in Dashboards? Why You Need Better Decisions, Not More Data

6 min read

How to Retain Digital Agency Clients: 5 Data-Driven Strategies

By Scott Desgrosseilliers on Apr 21, 2023 9:55:11 AM

Wicked Reports is the leader in full funnel, multi-touch marketing attribution software, built for digital agencies.

The relationship between agencies and clients can tricky: it depends on the issue and depends on the day!

Wicked Reports has helped many agencies successfully navigate those relationships with their clients - 
where value is hard to prove and the agency is under pressure to perform.

Topics: Wicked Reports marketing attribution for subscriptions full funnel attribution agency pain points marketing strategy customer journey data
2 min read

Leads Take Time To Buy

By Scott Desgrosseilliers on Feb 28, 2020 1:22:05 PM

“I almost canceled my most profitable ad campaign because I was measuring response every week instead of every month.”
“I stuck with an email offer that worked great although those leads took much longer to convert.”

One of these marketers understands the value of knowing how long it takes to convert a prospect into a customer. He can market smarter, report results accurately, and get the best ROI,

Topics: Wicked Reports customer journey multi-touch attribution customer journey data last click attribution leads take time to buy time to purchase