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Why One KPI Is Breaking Your Marketing (And What to Do Instead)

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Meta Advantage+ Isn’t Broken, But Your Reward Signal Is

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Setting the Intention: How AI is Automating the 5 Forces of Marketing

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Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

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The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

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Why nCAC is the Only Metric That Matters for Your Growth Budget

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The North Star Strategy: Proving Agency Impact via Attribution

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Why High Meta ROAS Doesn't Always Equal More Revenue

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How to Double New Customers While Reducing Ad Spend

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Drowning in Dashboards? Why You Need Better Decisions, Not More Data

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Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)

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The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives

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Stop Wasting 40% of Ad Spend on Existing Customers

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How to Retain Digital Agency Clients: 5 Data-Driven Strategies

By Scott Desgrosseilliers on Apr 21, 2023 9:55:11 AM

Wicked Reports is the leader in full funnel, multi-touch marketing attribution software, built for digital agencies.

The relationship between agencies and clients can tricky: it depends on the issue and depends on the day!

Wicked Reports has helped many agencies successfully navigate those relationships with their clients - 
where value is hard to prove and the agency is under pressure to perform.

Topics: Wicked Reports marketing attribution for subscriptions full funnel attribution agency pain points marketing strategy customer journey data
2 min read

Leads Take Time To Buy

By Scott Desgrosseilliers on Feb 28, 2020 1:22:05 PM

“I almost canceled my most profitable ad campaign because I was measuring response every week instead of every month.”
“I stuck with an email offer that worked great although those leads took much longer to convert.”

One of these marketers understands the value of knowing how long it takes to convert a prospect into a customer. He can market smarter, report results accurately, and get the best ROI,

Topics: Wicked Reports customer journey multi-touch attribution customer journey data last click attribution leads take time to buy time to purchase