2 min read

Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

4 min read

The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

3 min read

Why nCAC is the Only Metric That Matters for Your Growth Budget

2 min read

The North Star Strategy: Proving Agency Impact via Attribution

2 min read

Why High Meta ROAS Doesn't Always Equal More Revenue

2 min read

How to Double New Customers While Reducing Ad Spend

4 min read

Drowning in Dashboards? Why You Need Better Decisions, Not More Data

4 min read

Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)

4 min read

The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives

4 min read

Stop Wasting 40% of Ad Spend on Existing Customers

4 min read

The Hidden Cost of Bad Attribution: Quantify the Risk

4 min read

The Retargeting Trap: More New Customers on Half the Spend

4 min read

Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!

5 min read

First Click Attribution: Optimize Cold Traffic ROI | Wicked Reports

By Katie Switzer on Dec 2, 2025 8:47:06 AM

How to Use First Click Attribution to Optimize Ecommerce Marketing

What content attracts the most valuable new clicks or leads to your brand?

You know, the ones who become buyers, and especially repeat buyers.

This is exactly what the First Click Attribution Model can tell you. An accurate First Click Attribution Report makes it easy to accurately depict the data about high performing or non-performing campaigns  at the top of your marketing funnel.

Once you can easily compare ROI across channels and campaigns, it's easy to get the highest ROI from your paid ad budget by killing the poor performing campaigns and scaling the high performing ones.

Topics: Wicked Reports Ecommerce customer lifetime value Marketing Attribution Marketing Attribution Software ecommerce marketing Data-Driven Attribution Optimize ROI
4 min read

Solving Meta Algorithm Problems: Impact on Tech and Ads

By Scott Desgrosseilliers on Feb 10, 2025 6:34:56 PM

Solving Meta Algorithm Problems: The Impact on Tech and Ads

For digital marketers using Meta ads, algorithm problems are a common headache. These issues aren't just annoying; they can significantly impact ad targeting and your bottom line. Understanding and addressing these problems is crucial for success with paid media and reaching your target audience. This article breaks down common symptoms, explains why they happen, and provides actionable steps to overcome them.

Topics: attribution windows Attribution Health multi-touch attribution Ad Performance Issues Meta Ads Algorithm Paid Social Media Marketing Attribution Software
6 min read

Credit Card vs. PayPal vs. BNPL: Which is Safest?

By Chandler Franks on Jul 13, 2022 11:12:40 AM

From Credit Cards to PayPal: Comparing the Security of Online Payment Methods

In a world where convenience seems to be valued more than ever, it’s safe to say that online shopping has become the norm. After all, why spend time commuting somewhere to purchase products when they can be delivered? Americans spent nearly $250 billion on e-commerce in the first quarter of 2022, according to preliminary data from the U.S. Department of Commerce. That’s up 6.6% from the same period the year before.

Topics: Wicked Reports Shopify Marketing Attribution Software Amazon Buy Now Pay Later Payment Security Online Safety Fair Credit Billing Act (FCBA) Consumer Liability
5 min read

5 Risks of Buying From Third-Party Sellers Online

By Regina Beach on Jun 13, 2022 10:52:47 AM

Found it cheaper elsewhere? Here are 5 risks when buying from third-party sellers online

Shopping online has never been easier. From ordering takeout to buying a car, you can purchase almost anything with the click of a button. Some shoppers feel safer buying from big-name websites, but they may not know that sellers on online marketplaces are predominantly third-party vendors, and unaffiliated with the company.

Topics: Wicked Reports Marketing Attribution Software Online Shopping Fraud Ecommerce Safety Tips Third Party Seller Risks
6 min read

Optimize Google Ads ROI: Data-Driven Attribution Guide

By Katie Switzer on Mar 31, 2022 2:25:58 AM

If you aren’t optimizing your Google Ads campaigns, you might as well throw your advertising budget into a flaming dumpster.

Topics: Wicked Reports Google Ads Marketing Attribution Software machine learning ads Predictive Behavior Report Return on Investment (ROI) Kill-Chill-Scale Return on Ad Spend (ROAS) Competitive Research
3 min read

Wicked Data Cleanup: How to Get Accurate Attribution

By Scott Desgrosseilliers on Aug 11, 2019 10:40:56 AM

Wicked Data Cleanup: Enhancing Your Attribution Accuracy

At Wicked Reports, we are always looking at how we can give our clients the most accurate view of their Wicked data. As part of this effort, we are introducing several enhancements over the next several weeks and months that will cleanup your Wicked data. Below is the first set of enhancements that we are introducing with some background on each enhancement and how it will impact you. Going forward, we will release new articles describing how we are helping you get a more accurate view of your Wicked attribution data.

Topics: Google Analytics Wicked Reports Data Cleanup Attribution Health automated attribution Marketing Attribution Software
6 min read

How to Track the ROI of SEO & Content

By Scott Desgrosseilliers on Jul 22, 2019 10:39:58 AM

What is Organic Attribution? How to Track Organic Traffic ROI & Lifetime Value

Wicked Reports announces organic traffic attribution.

At Wicked Reports, we are always looking at how we can give our clients the most accurate view of their Wicked data. As part of this effort, we are introducing several enhancements over the next several weeks and months that will cleanup your Wicked data. Below is the first set of enhancements that we are introducing with some background on each enhancement and how it will impact you. Going forward, we will release new articles describing how we are helping you get a more accurate view of your Wicked attribution data.

Topics: multi-touch attribution Marketing Attribution Software wicked reports attribution Organic Traffic Attribution Organic Attribution Reporting UTM Mapping First-party Tracking Attribution Modeling
1 min read

Protect Agency Reputation: Proving Client ROI | Wicked Reports

By Scott Desgrosseilliers on Feb 10, 2017 3:48:50 PM

Protect Your Agency Reputation: Proving Client ROI with Accurate Data

Word of mouth is everything!

Topics: client reports Marketing Attribution Software agency pain points track ROI calculate marketing ROI