2 min read
ML Attribution & Consumer Insights: Depesh Mandalia & Wicked Reports
How to Scale Ad ROI Using Machine Learning and Attribution Habits
I recently chatted with Depesh Mandalia from AdSignals about our use of Machine Learning to help our customers to automatically mine their attribution data to find valuable consumer behaviour insights, to generate alerts and weekly recommendations.
Our system excels at identifying subtle 'Attribution Habits,' such as detecting that customers who engage with a specific blog post and a low-cost Facebook retargeting ad within 7 days have a 45% higher Lifetime Value (LTV) than average. The ML then translates this insight into a weekly recommendation to increase budget on that specific ad set and adjust the blog's Call-to-Action. This level of precision is exactly how Depesh Mandalia was able to see such significant, measurable returns.
Topics: New Feature Announcement New Product Launch Wicked Reports Marketing Attribution Consumer Insights
1 min read
New Mission Control Report: Scalable ROI with Google & Wicked
Today Wicked Reports announced the beta release of an entirely re-imagined Mission Control report suite to help ecommerce, subscription, and info course marketers optimize ad spend and increase ROI more easily.
Topics: New Feature Announcement Google Analytics ROI marketing attribution ROI ROI Tracking
ReCharge Integration
ReCharge, the top Shopify subscription billing service, is the newest integration for Wicked Reports. This integration is our first automatic, do absolutely nothing, integration for our clients.
Topics: New Feature Announcement
2 min read
Upgraded New Lead Attribution: Track True ROI Better
Upgraded New Lead Attribution: Insights for Better ROI
We’ve just emerged from the Wicked lab with upgraded new lead attribution. This has resulted in a substantial increase in new leads counted, and more importantly, more sales tracked back to new lead gen.
Topics: New Feature Announcement Wicked Reports 2.0 marketing ROI marketing ROI optimization new lead generation tracking lead attribution new lead tracking
4 min read
7 Exciting New Enhancements to the ROI Report
The ROI Report was already the most powerful marketing metrics report anywhere in the market.
Topics: New Feature Announcement ROI Report
1 min read
Wicked Reports Now Offers Live Product Reports
The product report shows you all products at a glance, giving you important information about sales:
Topics: New Feature Announcement product reports
3 min read
Product Tripwire Attribution
Wicked Reports' Product / Tripwire Attribution report connects your customer's buying behavior for specific products to the marketing activity that acquired them AND the revenue they generate for you AFTER their purchase of a specific product.