2 min read

SPEND INFINITY OR KILL BUDGET?

3 min read

How I use MER as a North Star Metric

2 min read

The rumors of ROAS demise..

3 min read

Meta Removes Detailed Targeting Exclusions from Ad Campaigns

5 min read

2023 Attribution Insights

5 min read

2023 Ad Spend Insights

5 min read

Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution

2 min read

getting prepped: BLACK FRIDAY CYBER MONDAY

attribution habits & ML automation

3 min read

FunnelVision Release - Wicked Reports Product Update

2 min read

Did you know... Find Hidden ROAS

2 min read

Did you know... First Click and New Lead Sales Velocity

Chandler Franks


Recent posts by Chandler Franks

5 min read

From credit cards to PayPal: Comparing the security of online payment methods

By Chandler Franks on Jul 13, 2022 11:12:40 AM

In a world where convenience seems to be valued more than ever, it’s safe to say that online shopping has become the norm. After all, why spend time commuting somewhere to purchase products when they can be delivered? Americans spent nearly $250 billion on e-commerce in the first quarter of 2022, according to preliminary data from the U.S. Department of Commerce. That’s up 6.6% from the same period the year before.

6 min read

What shopping in the metaverse might look like

By Chandler Franks on Apr 29, 2022 10:57:16 AM

Imagine our world, then picture it fully digital. For many, it looks like the metaverse, an immersive virtual space where we can log on to meet friends, shop, work in virtual offices, and even buy virtual real estate. Offering an estimated $800 billion market opportunity, the metaverse is eyed by online game creators, social networks, and various tech leaders who are looking for the next game-changing technology platform.