3 min read

Marketing Success Isn’t Luck — It’s a System

8 min read

Attribution Isn’t Your Problem. Decisions Are.

5 min read

Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences

4 min read

Why One KPI Is Breaking Your Marketing (And What to Do Instead)

3 min read

Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition

3 min read

Why View-Through Conversions Are Dangerous for Your Ad Budget

4 min read

Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem

4 min read

Meta Advantage+ Isn’t Broken, But Your Reward Signal Is

2 min read

Setting the Intention: How AI is Automating the 5 Forces of Marketing

2 min read

Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

4 min read

The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

3 min read

Why nCAC is the Only Metric That Matters for Your Growth Budget

2 min read

The North Star Strategy: Proving Agency Impact via Attribution

2 min read

Why High Meta ROAS Doesn't Always Equal More Revenue

2 min read

How to Double New Customers While Reducing Ad Spend

4 min read

Drowning in Dashboards? Why You Need Better Decisions, Not More Data

Chandler Franks


Recent posts by Chandler Franks

6 min read

Credit Card vs. PayPal vs. BNPL: Which is Safest?

By Chandler Franks on Jul 13, 2022 11:12:40 AM

From Credit Cards to PayPal: Comparing the Security of Online Payment Methods

In a world where convenience seems to be valued more than ever, it’s safe to say that online shopping has become the norm. After all, why spend time commuting somewhere to purchase products when they can be delivered? Americans spent nearly $250 billion on e-commerce in the first quarter of 2022, according to preliminary data from the U.S. Department of Commerce. That’s up 6.6% from the same period the year before.

Topics: Wicked Reports Shopify Marketing Attribution Software Amazon Buy Now Pay Later Payment Security Online Safety Fair Credit Billing Act (FCBA) Consumer Liability
7 min read

What shopping in the metaverse might look like

By Chandler Franks on Apr 29, 2022 10:57:16 AM

Imagine our world, then picture it fully digital. For many, it looks like the metaverse, an immersive virtual space where we can log on to meet friends, shop, work in virtual offices, and even buy virtual real estate. Offering an estimated $1.27 trillion market opportunity, the metaverse is eyed by online game creators, social networks, and various tech leaders who are looking for the next game-changing technology platform.

Topics: Wicked Reports multi-touch attribution Marketing Attribution web3 metaverse virtual reality metaverse shopping augmented reality