Measure by intention, not by ego metrics — and unlock calmer decisions, faster growth, and more profitable scaling.

When your paid media costs start creeping up, the natural reaction is to panic. Most founders and agencies immediately start "thrashing"—changing the offer, the landing page, the product bundles, and the creative.

You’ve seen the screenshots. A 5x, 8x, maybe even a 10x ROAS inside the Meta Ads Manager. On paper, you’re winning. But when you look at your bank account or your total business revenue, the needle isn't moving.

What is the Retargeting Trap?

The Retargeting Trap is a marketing failure where brands unknowingly dedicate their budget to re-acquiring existing customers rather than finding new ones. This leads to a "Treacherous Paradox": platform ROAS appears high (6x–10x), but actual new customer growth remains flat. By using FunnelVision to audit retargeting loops, brands like SweetLegs have generated more revenue on 50% less spend.

How does the Wicked Reports update improve marketing ROI?

The latest Wicked Reports updates replace "Revenue Illusions" with a high-speed Attribution Operating System. Key features like 5 Forces AI and Advanced Signal for Meta CAPI automate the "Scale / Chill / Kill" decision framework, while localized time zones and nightly caching for FunnelVision ensure global teams can make budget decisions based on "Proof," not "Vibes".

When you look at your marketing attribution dashboard, do you feel a surge of confidence or a chill of doubt?

How to Use First Click Attribution to Optimize Ecommerce Marketing

What content attracts the most valuable new clicks or leads to your brand?

You know, the ones who become buyers, and especially repeat buyers.

This is exactly what the First Click Attribution Model can tell you. An accurate First Click Attribution Report makes it easy to accurately depict the data about high performing or non-performing campaigns  at the top of your marketing funnel.

Once you can easily compare ROI across channels and campaigns, it's easy to get the highest ROI from your paid ad budget by killing the poor performing campaigns and scaling the high performing ones.

wicked reports: get accurate roi on pinterest ads

It's new! Pinterest cost integration is available now with Wicked Reports.

First party attribution data from Wicked Reports captures the entire buying cycle of leads generated from all your marketing activities. The tricky part with Pinterest is that these leads are often in the research phase and can take a long time to buy. Other marketing activities may help generate the sale, but you want to attribute that sale back to Pinterest for the most accurate ROI possible

Stop Wasting Your Marketing Budget: Master Marketing Attribution

You've probably heard the old saying: "Half my marketing is wasted. I just don't know which half." It's a classic line, born from a time when marketers puzzled over newspaper and catalog ad results. You'd think things would be totally different now with all our digital tools, right?

We have heard people recently asking if they should use Wicked Reports, Blotout, or Elevar.