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Transform Marketing Data Into Clear Actions

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Your attribution data is powerful… but only if you know what to do with it. 5 Forces AI makes attribution useful by converting complex marketing data into clear scale, chill, or kill directives for your e-commerce campaigns.

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The End of Marketing Analysis Paralysis?

Every day, you face the same challenge: drowning in campaign data, second-guessing which campaigns to scale, adjust, or kill. The consequences of wrong decisions are costly—wasted ad spend, missed opportunities, and difficult client conversations.

5 Forces AI transforms this experience by applying a proven decision framework through artificial intelligence. Instead of analyzing spreadsheets for hours, you receive clear, confident directives based on your specific business goals.

The End of Marketing Analysis Paralysis?

How It Works:
Clear Decisions in 3 Steps

How It Works

 
1 - Set Your Intentions & Zones

 

1 - Set Your Intentions & Zones

Define the purpose of each campaign and set Scale/Chill/Kill thresholds based on your specific business metrics and profit goals.

2 - Let AI Analyze Your Data

 

2 - Let AI Analyze Your Data

With one click, 5 Forces AI applies the proven Five Forces framework to your attribution data, analyzing performance at the campaign, ad set, and ad levels against your defined thresholds.

3 - Take Confident Action

 

3 - Take Confident Action

Receive clear directives on exactly which campaigns to scale, adjust, or kill, along with the data-backed rationale behind each recommendation.

Why 5 Forces AI Beats AI Chatbots

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Don't Chat About Your Data. Act On It.

The Problem with AI Chat & Your Data:

  • It leads to more open-ended conversations

  • Increased ambiguity about what actions to take

  • No way to verify if the AI is hallucinating

  • Inconsistent recommendations based on how you phrase questions

The 5 Forces AI Difference:

  • Follows a proven, structured analytical framework (not random chat)

  • Delivers specific directives, not just insights or suggestions

  • Uses your pre-defined business goals as guardrails against hallucination

  • Shows its work through transparent analysis paths you can verify

Core Benefits for
Media Buyers & Agencies

How It Works

 
Reclaim 5+ Hours Weekly

 

Reclaim 5+ Hours Weekly

Replace manual data analysis with AI-powered campaign directives that tell you exactly what to do next. One-click analysis replaces hours of spreadsheet work.

Increase ROI by 20%+

 

Increase ROI by 20%+

Make systematic optimization decisions based on your specific business metrics, not generic best practices. Identify hidden winners and losers that manual analysis often misses.

Earn Client Trust Faster

 

Earn Client Trust Faster

Present a structured, consistent methodology that generates clear performance improvements and professional reporting. Explain optimization decisions in client-friendly language.

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The Five Forces System

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Built on a proven decision science framework that transforms marketing data into clear actions:

  1. 1

    Intention: Define the clear purpose of each campaign.

  2. 2

    Expectation: Align on how success will be measured.

  3. 3

    Action: Implement the highest-impact changes.

  4. 4

    Outcome: Measure the actual results against expectations.

  5. 5

    Optimization: Identify specific opportunities for improvement.

Unlike other platforms that leave you with more questions than answers, 5 Forces AI applies this structured framework to deliver reliable directives you can trust and explain to clients or leadership.

The Five Forces System

Results & Key Insights

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BEFORE 5 Forces AI:

  • Drowning in complex marketing data without clear direction

  • Spending hours analyzing spreadsheets to make uncertain decisions

  • Missing optimization opportunities due to inconsistent analysis

  • Struggling to justify campaign decisions to clients

  • Wasting ad spend on underperforming campaigns

AFTER 5 Forces AI:

  • Clear, confident campaign optimization decisions in minutes

  • Consistent methodology that produces reliable results

  • Quick identification of which campaigns to scale, chill, or kill

  • Data-backed recommendations easily explained to clients

  • More time to focus on strategy instead of data analysis

5 Forces AI Makes Your Attribution Investment Pay Off

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5 Forces AI works with your existing Wicked Reports attribution data, providing a comprehensive view across platforms.

Multi-Touch Attribution

 

Multi-Touch Attribution:

Make decisions based on the full customer journey, not just last-click.

Cross-Platform Analysis

 

Cross-Platform Analysis:

Optimize campaigns across Google, Meta, and other channels with a unified view.

New vs. Repeat Customer Segmentation

 

New vs. Repeat Customer Segmentation:

Different optimization strategies for acquisition vs. retention.

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Frequently Asked Questions

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ChatGPT lacks three critical elements that 5 Forces AI provides: direct access to accurate attribution data across platforms, a proven analytical framework designed for marketing optimization, and specific, actionable directives rather than general advice.

The integration is seamless - 5 Forces AI accesses your Wicked Reports attribution data directly, with no additional setup required beyond defining your campaign intentions and optimization zones.

Most users can be up and running with 5 Forces AI in less than 30 minutes. The system guides you through setting your intentions and zones, then immediately begins analyzing your data.

5 Forces AI was designed specifically for e-commerce and online course businesses managing multiple campaigns across Google and Meta with monthly ad spend exceeding $30K. The system is particularly valuable for agencies managing multiple client accounts.

Unlike generic AI chatbots, 5 Forces AI doesn't generate open-ended responses. It applies a structured framework to your actual marketing data, delivering specific directives based on predetermined thresholds you set.

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