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4 min read

Why One KPI Is Breaking Your Marketing (And What to Do Instead)
Jan 27, 2026 by Scott Desgrosseilliers
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Why One KPI Is Breaking Your Marketing (And What to Do Instead)

By Scott Desgrosseilliers on Jan 27, 2026 8:58:04 AM

Measure by intention, not by ego metrics — and unlock calmer decisions, faster growth, and more profitable scaling.

Watch the full here - YouTube Link
Topics: Wicked Reports roas Marketing Attribution Marketing KPIs growth marketing eCommerce Analytics Platform Measure By Intention new customer acquisition
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