The Best NORTHBEAM Alternative

Wicked Reports

Your expert path to accurate, full-funnel marketing attribution.


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northbeam vs Wicked Reports

Northbeam focuses on enterprise ecommerce brands and black box attribution models.

Wicked Reports is a marketing attribution platform that specializes in custom attribution that automatically analyzes and suggests optimizations.

Only Wicked Reports can push data into the ad platforms for further optimization.

Northbeam's conversions are difficult to prove their accuracy or just plain made up by ML, require hours per week to mine the data, and still don’t drive meaningful results.

Wicked Reports proves accuracy by connecting marketing clicks to your CRM and Shopping Cart conversions. Save 10 hours a week with Attribution Analysis Automation - no more online spreadsheet hell.

Northbeam is like most other

attribution solutions out there

Tons of training, help docs, and long YouTube videos on how to use the software.  For instance, this link,, will take you awhile to get through...and then you need to follow this process daily.


 arrow  Do you have that kind of time? 

This is not to pick on Northbeam. This is true of most attribution platforms.

Automated Attribution Analysis


That’s why Wicked Reports set out to turn marketing attribution into a TIME SAVINGS with

the biggest feature differentiator we have on Northbeam


Wicked Reports mines 216 data points per inbound marketing click to determine when you should act, based on your custom marketing KPIs and marketing funnel.

We find opportunities to scale ad spend at a profit based on advanced rules - Without you needing to login!

✗ Northbeam has no concept of this.

Unlocking Profitable Conversions

Top of the funnel paid marketing drives brand, email, and SMS conversions at the bottom of the funnel. If you know what works at the Top, you can make more at the bottom. Wicked makes this easy to see visually right on the home page.

Northbeam's customer journey report is just like Google Analytics 4 - how helpful has that been?

It’s not just Northbeam - no one else is doing this.

Why choose Wicked Reports?


Why us 1


Improve your marketing strategy

Wicked Reports provide advanced, custom marketing attribution for full funnel conversions. You can set your own time window lookbacks, look forwards, include/exclude recurring revenue, all on the fly.

Why us2-1


Optimize Your Marketing Insights

Wicked Reports’ FunnelVision can dramatically improve the clarity on WHERE in the funnel your marketing is converting.

Why us3-3


Instantly Boost Conversions

Wicked allows on the fly custom Meta view attribution also. Determine your preference on view-assisted sales conversions, and immediately see the impact on your Meta CAC and ROAS results, down to the ad level.

Customer LTV



Customer LTV is at the heart of Wicked Reports attribution.  First click cohort report can tie top of the funnel cold traffic clicks to customer LTV.

This insight allows businesses to refine marketing strategies, allocate resources efficiently, and maximize the impact of their campaigns, ultimately enhancing long-term customer relationships and overall success in the digital marketplace.


Delayed conversion time



Predictive behaviors offer valuable insights into conversion pathways, but skepticism can arise due to seemingly impressive data. Wicked Reports addresses this concern by providing users with the capability to audit every attributed dollar.

This transparency not only ensures the accuracy of reported metrics but also instills confidence in data-driven decision-making, establishing a trustworthy foundation for strategic marketing efforts.

Delayed conversion time

We are truly obsessed with Customer Success


  • Live chat manned by real humans, not AI bots
  • Dedicated slack channels for agencies
  • Dedicated marketing strategist to setup your initial Attribution Automation Goals

Save 10 hours a week, drive down CAC, and hit your ROAS goals.

Customer Success
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