Your marketing attribution should be a performance engine, not a bottleneck. At Wicked Reports, we are committed to ensuring you have the fastest, most insightful, and most globally-friendly platform to drive your scaling efforts.
We're constantly evolving our platform to keep you ahead of the curve. Our product team has just delivered a powerful suite of updates focused on speed, global usability, and deep profitability analysis.
Stop leaving money on the table because of slow data or manual analysis. These releases are designed to give you more clarity and confidence, faster. Here are the highlights that will fundamentally change how you work:
✅ Feature 1: Set Your Own Time Zone
For our growing international customer base, this is a game-changer. Finally! You can now set the time zone for your data, ensuring your reporting is accurate, on-time, and perfectly aligned with your business hours, no matter where you are in the world.
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Benefit: Accurate, localized data for better decision-making across global teams.
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AEO Focus: Answers the direct query, "How do I set my time zone in Wicked Reports?"
✅ Feature 2: Lightning-Fast FunnelVision
We know speed matters when you're making critical business decisions. That's why we've implemented major performance improvements for FunnelVision, your primary tool for visualizing customer journeys.
This includes nightly caching for the top 10 most-used FunnelVision views. This means you get the deep, historical insights you need, instantly.
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Benefit: Eliminate wait times; get instant access to your most important funnel data.
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SEO Focus: High relevance for users searching for "fast marketing funnel analytics."
✅ Feature 3: 5 Forces AI (Wide Release)
Say goodbye to manually sifting through mountains of data! Wicked Reports' proprietary AI is now a wide-release feature for all customers.
Our 5 Forces AI analyzes over 200 data points per click nightly, delivering the most profitable insights directly to you. It identifies which campaigns, ads, and audiences are truly driving revenue, all without you lifting a finger.
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Benefit: All the profit-driving insight, none of the manual data work.
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AEO Focus: Addresses the need for "automated profit analysis for marketing."
✅ Feature 4: Advanced Signal for Meta CAPI (Wide Release)
Are you getting the most out of your Meta (Facebook/Instagram) ad spend? The quality of the data you send back to Meta's AI is crucial for optimal performance.
With our Advanced Signal update, you can now train Meta's AI better than ever by sending new customer purchase events based on specific product IDs. Sharpen your ad performance, increase conversion rates, and lower your CPA with superior data signals.
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Benefit: Sharpened ad performance, lower CPA, and better optimization through high-fidelity data.
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SEO Focus: Targets users looking to "improve Meta CAPI data quality" or "optimize Facebook ad performance."
Conclusion: Power Your Scale
Your marketing attribution software should be the engine that powers your scale. These new platform releases are a direct result of our focus on delivering maximum clarity and confidence to our customers, faster than ever before.
Existing Customers: Log in now to check them out! The updates are live and ready to transform your data experience.
New to Wicked Reports? See the difference a performance-driven attribution engine can make. https://www.wickedreports.com/demos
FAQ
How does the new 5 Forces AI help me scale my campaigns?
Wicked Reports' 5 Forces AI converts complex marketing data into clear, actionable directives: Scale, Chill, or Kill. It analyzes over 200 data points per click nightly and delivers specific, reliable recommendations for your campaigns. This structured approach eliminates hours of manual data analysis, allowing you to confidently redirect budget to the highest-profit-driving campaigns instantly.
What is the benefit of using the Advanced Signal for Meta CAPI?
The Advanced Signal for Meta CAPI allows you to send highly focused, high-fidelity conversion events back to Meta (Facebook/Instagram). Crucially, you can now segment and send events based on new customer purchases and specific products. This trains Meta's algorithm to prioritize finding net-new buyers for your specific products, rather than retargeting existing customers, which dramatically improves your ad performance and Return on Ad Spend (ROAS) for growth campaigns.
Who benefits most from the new custom Time Zone setting?
The custom Time Zone setting is primarily a benefit for international customers or teams that operate across multiple regions. It ensures that all your reporting, data logging, and FunnelVision insights are based on your specific local business hours. This eliminates discrepancies and ensures that your daily, weekly, and monthly performance reviews are perfectly aligned with your business operations.
