We have heard people recently asking if they should use Wicked Reports, Blotout, or Elevar.
Blotout and Elevar are more likely seen as direct competitors, while Wicked Reports can play nicely with either tool if needed.
The 3 of us actually have some complimentary features, and some major differences.
Blotout is a tracking infrastructure play. They have a technology that captures clicks through CloudFlare and then can do many different applications with them. One cool feature is their ability to remain HIPPA compliant while tracking. Blotout can also create synthetic traffic and send it to the ad platforms in an attempt to trick the bidding algorithm into doing your …bidding. And finally, Blotout also pushes data into ad platforms.
Wicked Reports can ingest the Blotout data stream for various use cases if our customers wish.
Elevar supplies detailed event tracking, manually wiring up their customers' events so that the accuracy is as high as possible. Elevar uses Google Tag Manager to deliver its data layer. They then push this into GA4 for improved GA4 data accuracy, along with ad platforms.
Wicked Reports is dedicated to marketing attribution. We provide dashboards built on our proprietary attribution algorithms that are mapped to common marketer pain points: Top of Funnel, New Customer Acquisition, and Profitable Ad Spend. Our tracking can be delivered via the brand’s domain for 1st party data capture transmitted to our tracking server.
Key Differences
|
Feature |
Wicked Reports |
Elevar |
Blotout |
|
Main Focus |
Marketing attribution + Ad Spend Optimization |
Event tracking for ad platforms and GA4 |
Tracking Infrastructure and Ad Pixel optimization |
|
How It Works |
Connects first-party clicks, leads, and revenue to marketing spend |
Ensures accurate e-commerce event tracking |
Collects first-party data while ensuring compliance |
|
Ad Platform CAPIs Tracking Type |
Advanced Google OCT, Google EC, Meta CAPI First-party, server-side tracking via brand’s domain |
GA4, Google, Meta and over 50 others Google Tag Server-side & client-side event tracking |
Google, Meta, about a dozen others First-party server-side data + tracking, HIPPA compliance |
|
Best Use Case Attribution Data Insights |
Measuring ROAS and CAC of ad spend & customer LTV Flexible User Interface with saved views. Dozens of attribution models. AI analysis arriving Q2 |
Ensuring accurate event tracking for ads & analytics CSV export of 1st and last click |
Controlling customer data without third-party dependencies Pixel reporting inside of Meta |
FAQ
What is the primary difference between Wicked Reports, Elevar, and Blotout?
The primary focus is the key differentiator: Wicked Reports focuses on advanced marketing attribution and ROAS analysis; Elevar specializes in accurate, manual event tracking to improve ad platform and GA4 data; and Blotout is a tracking infrastructure layer that captures first-party data for compliance and pixel optimization.
Can Wicked Reports, Elevar, and Blotout be used together?
Yes, they can be complementary. Blotout and Elevar are often seen as direct competitors for server-side tracking, but Wicked Reports can ingest the data stream from tools like Blotout or work alongside Elevar's accurate event data to perform its core function: advanced marketing attribution and reporting.
Which tool is best for an e-commerce brand focused on maximizing ad performance data?
It depends on the specific need: If the main goal is attribution analysis (knowing which ads truly drive profit and LTV), Wicked Reports is the best fit. If the main goal is ensuring maximum event accuracy for ad platform CAPI/Conversion API health, Elevar or Blotout would be stronger choices, with Elevar focused on manual wiring and Blotout focused on an infrastructure-level data capture.
