Data & Refresh Availability
✔ Wicked ReportsLive Data - 20 min & 24 hour refresh
✗ Hyros
About every 30 minutes
Email & SMS Tracking
✔ Wicked ReportsAuto tracking for most popular email apps, no need for UTMs
✗ Hyros
Only supports a specific UTM format for email UTMs, so you must manually update links
Integrations
✔ Wicked ReportsQuick integration with all major CRMs and Shopping carts, plus inbound API for CRM/Cart conversions
✗ Hyros
Very limited native integrations
Custom Conversions
✔ Wicked ReportsAutomatic detection and attribution for new lead and re-engaged lead conversions; clearly defined custom conversions for customer journey
✗ Hyros
Call tracking events, webinar registration tracking
Organic Traffic Tracking
✔ Wicked ReportsOrganic revenue attribution to the landing page of lead visit
✗ Hyros
The only organic tracking is accomplished using UTMs specifically designed for organic
Conversion API
✔ Wicked ReportsGoogle offline conversion and future revenue matched to GCLIDS
✗ Hyros
None offered
Scheduled Email reports
✔ Wicked ReportsUnlimited reports emailed to you
✗ Hyros
None offered
Experience & Support
✔ Wicked ReportsExpertise from Data Scientists, Live Chat, Live Zooms, and dedicated Slack channels for agencies
✗ Hyros
Dedicated rep and Facebook group
In-App guidance
✔ Wicked ReportsInsights right inside your account so you can turn data into action
✗ Hyros
No in-app guidance but offers video-training
Unlimited users
✔ Wicked ReportsGet a seat for everyone who needs it
✗ Hyros
Limited seating, pay extra for each user
PRICING
✔ Wicked ReportsPricing based on number of CRM contacts, Special discounts for agencies with 3+ clients
✗ Hyros
Hyros pricing based on store revenue offers "your ads scale or it is free"
✔ Wicked Reports offers advanced marketing attribution and solves similar attribution issues as Hyros, but each platform uses very different tools.
So what does your eCom brand need?
Wicked Reports can help solve specific pain points related to your marketing attribution challenges.
✗ Hyros offers limited tools for TOF and MOF tracking (compared to Wicked Reports' FunnelVision) and lacks muscle in their multi-touch attribution modeling.
Hyros lacks a patented approach to marketing attribution, features for subscription brands, and lacks clarity on the customer journey.
Why Do Customers Choose Us?
1. Data Integration Ease:
Automate and streamline data collection from various platforms for seamless performance tracking.
2. In-Depth Attribution Analysis:
Accurately trace back the source of your conversions, and understand the specific marketing efforts that led to a successful sale.
3. Real-Time Reporting:
Provide timely, up-to-date insights for quick decision making and optimization of marketing strategies.
4. ROI Reporting:
Enable a clear understanding of the return on investment for each marketing channel, helping to optimize budget allocation.
5. Customer Journey Mapping:
Visually depict the journey of your customers from the first point of contact to the final conversion.
6. Multi-Touch Attribution:
Identify the impact of each touchpoint in your customer's journey, helping to understand and enhance multi-step conversion paths.
7. Predictive Analytics:
Use past performance data to predict future marketing results and make informed strategic decisions.
8. Customized Dashboards:
Allow customization of analytics dashboards according to specific business needs and key performance indicators (KPIs).
9. Cross-Platform Tracking:
Track user activity across different platforms and devices for a holistic understanding of your marketing performance.
10. Lifetime Value Calculation:
Provide insights on the long-term value of each customer, helping to make data-driven decisions for customer retention and acquisition strategies.
We Ensure Your Data Privacy & Security.

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