2 min read

The Monday Routine That Stops Wasted Ad Spend : The Five Forces Playbook

2 min read

How the Optimization Force Improves Campaign Performance

4 min read

Why High ROAS Isn’t Enough : Scaling with the Outcome Force

9 min read

Why Your Ad Dashboard Is Lying — And What It's Costing You

4 min read

Data Isn’t Power — Action Is

4 min read

Are Your Campaigns Failing — Or Are You Just Measuring Too Soon?

4 min read

Why Your Best ROAS Campaign Might Be Hiding Your Growth Problem

3 min read

Marketing Success Isn’t Luck — It’s a System

8 min read

Attribution Isn’t Your Problem. Decisions Are.

5 min read

Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences

4 min read

Why One KPI Is Breaking Your Marketing (And What to Do Instead)

3 min read

Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition

3 min read

Why View-Through Conversions Are Dangerous for Your Ad Budget

4 min read

Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem

4 min read

Meta Advantage+ Isn’t Broken, But Your Reward Signal Is

2 min read

Setting the Intention: How AI is Automating the 5 Forces of Marketing

Scott Desgrosseilliers

Scott Desgrosseilliers


Recent posts by Scott Desgrosseilliers

1 min read

Revenue Now vs. Revenue Later: The Importance of LTV | Wicked Reports

By Scott Desgrosseilliers on Feb 10, 2017 3:41:18 PM

Revenue Now or Revenue Later? Why Long-Term Value (LTV) Matters

Most Agencies focus on immediate revenue.

Topics: Wicked Reports Current Revenue Future Revenue LTV Wicked Reports LTV LTV data

Facebook Reporting Not Matching Your Sales?

By Scott Desgrosseilliers on Feb 10, 2017 3:40:02 PM

Facebook reports rarely match your true sales.

Don't You Dare Kill Ad Spend Because You Can't Tell Where Customers Are Coming From

By Scott Desgrosseilliers on Feb 9, 2017 3:38:42 PM

Do you know that you have ad campaigns that are working, but don't know why?

Topics: ad spend
1 min read

Prove Lead Conversion for Long Sales Cycles | Wicked Reports

By Scott Desgrosseilliers on Feb 9, 2017 3:37:12 PM

Your Client Needs 30+ Days to Close a Lead - How To Prove You're Generating Leads That Convert

Do you have clients who have a LOOOONG sales process?

Topics: New Lead Lifetime Value leads Customer Journey Tracking Customer Journey Mapping Customer Acquisition Time
1 min read

Your Client is Restless and You Might Be Losing Them - Here's How To Save Them

By Scott Desgrosseilliers on Feb 9, 2017 3:35:58 PM

You know the feeling...

Topics: client reports
1 min read

Can't prove your value to your client?

By Scott Desgrosseilliers on Feb 9, 2017 3:34:29 PM

Cold Hard Evidence.

Topics: client reports
1 min read

Do you feel like a total amateur when you have to tell your clients - "I'm sorry but I can't give you an exact ROI"?

By Scott Desgrosseilliers on Feb 9, 2017 3:32:46 PM

The Pros can tell their clients Exact ROI for every single campaign and ad they are running.

Topics: ROI
1 min read

Do you constantly have to guess what kind of ROI you're getting for your clients?

By Scott Desgrosseilliers on Feb 9, 2017 3:31:32 PM

Your clients want to know EXACTLY how you're performing as a Facebook Advertiser.

Topics: client reports ROI
1 min read

How to Justify Raising Your Agency Fees | Wicked Reports

By Scott Desgrosseilliers on Feb 9, 2017 3:29:50 PM

Are You Looking to Raise Your Fees and Need to Justify It?

As an agency, you would LOVE to raise your fees.

Topics: marketing marketing agency marketing clients Agency-Consultant digital marketing agency Customer Value
5 min read

5 Reasons Why Owners Don’t Like Their SMB Marketing

By Scott Desgrosseilliers on Feb 8, 2017 3:28:35 PM

This may come as a surprise but, if you’re not happy with your marketing, you are not alone. How could that be? Are so many small businesses simply that bad at marketing?

Topics: SMB marketing