4 min read

Why Your Best ROAS Campaign Might Be Hiding Your Growth Problem

3 min read

Marketing Success Isn’t Luck — It’s a System

8 min read

Attribution Isn’t Your Problem. Decisions Are.

5 min read

Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences

4 min read

Why One KPI Is Breaking Your Marketing (And What to Do Instead)

3 min read

Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition

3 min read

Why View-Through Conversions Are Dangerous for Your Ad Budget

4 min read

Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem

4 min read

Meta Advantage+ Isn’t Broken, But Your Reward Signal Is

2 min read

Setting the Intention: How AI is Automating the 5 Forces of Marketing

2 min read

Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

4 min read

The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

3 min read

Why nCAC is the Only Metric That Matters for Your Growth Budget

2 min read

The North Star Strategy: Proving Agency Impact via Attribution

2 min read

Why High Meta ROAS Doesn't Always Equal More Revenue

2 min read

How to Double New Customers While Reducing Ad Spend

Scott Desgrosseilliers

Scott Desgrosseilliers


Recent posts by Scott Desgrosseilliers

1 min read

Do you feel like a total amateur when you have to tell your clients - "I'm sorry but I can't give you an exact ROI"?

By Scott Desgrosseilliers on Feb 9, 2017 3:32:46 PM

The Pros can tell their clients Exact ROI for every single campaign and ad they are running.

Topics: ROI
1 min read

Do you constantly have to guess what kind of ROI you're getting for your clients?

By Scott Desgrosseilliers on Feb 9, 2017 3:31:32 PM

Your clients want to know EXACTLY how you're performing as a Facebook Advertiser.

Topics: client reports ROI
1 min read

How to Justify Raising Your Agency Fees | Wicked Reports

By Scott Desgrosseilliers on Feb 9, 2017 3:29:50 PM

Are You Looking to Raise Your Fees and Need to Justify It?

As an agency, you would LOVE to raise your fees.

Topics: marketing marketing agency marketing clients Agency-Consultant digital marketing agency Customer Value
5 min read

5 Reasons Why Owners Don’t Like Their SMB Marketing

By Scott Desgrosseilliers on Feb 8, 2017 3:28:35 PM

This may come as a surprise but, if you’re not happy with your marketing, you are not alone. How could that be? Are so many small businesses simply that bad at marketing?

Topics: SMB marketing
3 min read

7 Ways to Dazzle Marketing Clients With Data & ROI Reports

By Scott Desgrosseilliers on Jan 31, 2017 3:27:08 PM

As a consultant or agency, you want to give your marketing clients the most value—and impact—for their money. After all, they trust you to be their expert partner, someone who knows more, has outstanding creative and can analyze the results. They want great ideas, powerful copy, and deep expertise.

Topics: marketing consultant Data Cleanup first-party data tracking
3 min read

Shopify Marketing Attribution: Bridge the Gap with Sales Data

By Scott Desgrosseilliers on Jan 7, 2017 3:23:59 PM

You look in your Shopify app and see that you made a sale. That’s great!

Topics: Wicked Reports marketing Shopify
2 min read

Answers to 7 Frequently Asked Questions

By Scott Desgrosseilliers on Jan 7, 2017 3:21:59 PM

Now and again we like to share some of the questions people ask us about Wicked Reports most often. These FAQs come from folks just like you, who want to make smart, data-driven decisions for their businesses.

Topics: QuickStart Setup Guide FAQs
3 min read

Answer These 5 Questions and Grow Your Small Business

By Scott Desgrosseilliers on Jan 7, 2017 3:20:31 PM

You need good marketing data to make good decisions. And you need good decisions to grow your small business.

Topics: grow small business
5 min read

Six Answers You Need to Grow Your Business

By Scott Desgrosseilliers on Jan 7, 2017 2:58:46 PM

If you want to grow your business in the New Year, you’re probably asking these six critical questions:

Topics: grow small business
4 min read

Time: The X-Factor in Tracking Customer Behavior & ROI

By Scott Desgrosseilliers on Jan 7, 2017 2:51:52 PM

Time: The X-Factor in Tracking Customer Behavior

When you’re running a business, it’s easy to get fixed on the here and now. You just never have enough time to keep all those plates spinning to make sure the company stays profitable.

Topics: first click New Sales vs Recurring customer journey customer behavior Customer Experience marketing ROI