2 min read
How the Optimization Force Improves Campaign Performance
Apr 20, 2026 by Scott Desgrosseilliers
4 min read
Why High ROAS Isn’t Enough : Scaling with the Outcome Force
Apr 13, 2026 by Scott Desgrosseilliers
9 min read
Why Your Ad Dashboard Is Lying — And What It's Costing You
Apr 13, 2026 by Scott Desgrosseilliers
4 min read
Are Your Campaigns Failing — Or Are You Just Measuring Too Soon?
Mar 30, 2026 by Scott Desgrosseilliers
4 min read
Why Your Best ROAS Campaign Might Be Hiding Your Growth Problem
Mar 23, 2026 by Scott Desgrosseilliers
5 min read
Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences
Mar 2, 2026 by Scott Desgrosseilliers
4 min read
Why One KPI Is Breaking Your Marketing (And What to Do Instead)
Feb 23, 2026 by Scott Desgrosseilliers
3 min read
Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition
Feb 16, 2026 by Scott Desgrosseilliers
3 min read
Why View-Through Conversions Are Dangerous for Your Ad Budget
Feb 9, 2026 by Scott Desgrosseilliers
4 min read
Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem
Feb 2, 2026 by Scott Desgrosseilliers
4 min read
Meta Advantage+ Isn’t Broken, But Your Reward Signal Is
Jan 26, 2026 by Scott Desgrosseilliers
2 min read
Setting the Intention: How AI is Automating the 5 Forces of Marketing
Jan 16, 2026 by Scott Desgrosseilliers
Scott Desgrosseilliers
Recent posts by Scott Desgrosseilliers
1 min read
Revenue Now vs. Revenue Later: The Importance of LTV | Wicked Reports
By Scott Desgrosseilliers on Feb 10, 2017 3:41:18 PM
Revenue Now or Revenue Later? Why Long-Term Value (LTV) Matters
Most Agencies focus on immediate revenue.
Topics: Wicked Reports Current Revenue Future Revenue LTV Wicked Reports LTV LTV data
Facebook Reporting Not Matching Your Sales?
By Scott Desgrosseilliers on Feb 10, 2017 3:40:02 PM
Facebook reports rarely match your true sales.
Don't You Dare Kill Ad Spend Because You Can't Tell Where Customers Are Coming From
By Scott Desgrosseilliers on Feb 9, 2017 3:38:42 PM
Do you know that you have ad campaigns that are working, but don't know why?
Topics: ad spend
1 min read
Prove Lead Conversion for Long Sales Cycles | Wicked Reports
By Scott Desgrosseilliers on Feb 9, 2017 3:37:12 PM
Your Client Needs 30+ Days to Close a Lead - How To Prove You're Generating Leads That Convert
Do you have clients who have a LOOOONG sales process?
Topics: New Lead Lifetime Value leads Customer Journey Tracking Customer Journey Mapping Customer Acquisition Time
1 min read
Your Client is Restless and You Might Be Losing Them - Here's How To Save Them
By Scott Desgrosseilliers on Feb 9, 2017 3:35:58 PM
You know the feeling...
Topics: client reports
1 min read
Can't prove your value to your client?
By Scott Desgrosseilliers on Feb 9, 2017 3:34:29 PM
Cold Hard Evidence.
Topics: client reports
1 min read
Do you feel like a total amateur when you have to tell your clients - "I'm sorry but I can't give you an exact ROI"?
By Scott Desgrosseilliers on Feb 9, 2017 3:32:46 PM
The Pros can tell their clients Exact ROI for every single campaign and ad they are running.
Topics: ROI
1 min read
Do you constantly have to guess what kind of ROI you're getting for your clients?
By Scott Desgrosseilliers on Feb 9, 2017 3:31:32 PM
Your clients want to know EXACTLY how you're performing as a Facebook Advertiser.
Topics: client reports ROI
1 min read
How to Justify Raising Your Agency Fees | Wicked Reports
By Scott Desgrosseilliers on Feb 9, 2017 3:29:50 PM
Are You Looking to Raise Your Fees and Need to Justify It?
As an agency, you would LOVE to raise your fees.
Topics: marketing marketing agency marketing clients Agency-Consultant digital marketing agency Customer Value
5 min read
5 Reasons Why Owners Don’t Like Their SMB Marketing
By Scott Desgrosseilliers on Feb 8, 2017 3:28:35 PM

