8 min read

The Paid Traffic Truth : Meta's New Customer Conversion Just Jumped 66%

Jul 8, 2026 by Scott Desgrosseilliers

8 min read

The Paid Traffic Truth : The New Customer Markup Your Dashboard Hides

Jul 6, 2026 by Scott Desgrosseilliers

2 min read

Why Agencies Shouldn't Fear the Numbers

Jul 1, 2026 by Scott Desgrosseilliers

6 min read

Your Data Is Being Estimated — And Nobody Told You

Jun 15, 2026 by Scott Desgrosseilliers

6 min read

Three Attribution Shifts That Changed This Week — And What They Mean for Your Revenue

Jun 8, 2026 by Scott Desgrosseilliers

10 min read

How Meta, Google, and TikTok Changed Your Numbers Without Telling You

Jun 5, 2026 by Scott Desgrosseilliers

7 min read

Meta Is Now Charging to Reach Your Customer

Jun 3, 2026 by Scott Desgrosseilliers

9 min read

How Link Necklaces Cut Meta nCAC 22% and Nearly Doubled New Customers

May 28, 2026 by Scott Desgrosseilliers

7 min read

How to Track ChatGPT Ads the Right Way

May 21, 2026 by Scott Desgrosseilliers

12 min read

Why Your Meta CPA Is Lying to You in 2026

May 18, 2026 by Scott Desgrosseilliers

2 min read

The Monday Routine That Stops Wasted Ad Spend : The Five Forces Playbook

Apr 27, 2026 by Scott Desgrosseilliers

2 min read

How the Optimization Force Improves Campaign Performance

Apr 20, 2026 by Scott Desgrosseilliers

4 min read

Why High ROAS Isn’t Enough : Scaling with the Outcome Force

Apr 13, 2026 by Scott Desgrosseilliers

9 min read

Why Your Ad Dashboard Is Lying — And What It's Costing You

Apr 13, 2026 by Scott Desgrosseilliers

4 min read

Data Isn’t Power — Action Is

Apr 6, 2026 by Scott Desgrosseilliers

4 min read

Are Your Campaigns Failing — Or Are You Just Measuring Too Soon?

Mar 30, 2026 by Scott Desgrosseilliers

Scott Desgrosseilliers

Recent posts by Scott Desgrosseilliers

1 min read

How Emails Make Money: Tracking ROI & Attribution

By Scott Desgrosseilliers on Feb 10, 2017 3:54:45 PM

How Emails Make Money: A Guide to Email ROI Attribution

Open Rates...

Topics: Active Campaign Email ROI emails revenue per email marketing ROI measurement Why Email Marketing Benchmarks Matter

1 min read

What Should You Scale, or Kill, From a Facebook Campaign

By Scott Desgrosseilliers on Feb 10, 2017 3:53:37 PM

How do you really know which campaigns or ads to scale or kill?

Topics: Facebook

1 min read

Customer Journey ROI For Your Facebook Campaigns

By Scott Desgrosseilliers on Feb 10, 2017 3:52:22 PM

How am I doing on Facebook?

Topics: Uncategorized

1 min read

Why Should You Care About Sales Velocity?

By Scott Desgrosseilliers on Feb 10, 2017 3:51:11 PM

How long does it take for a prospect to make their first purchase?

Topics: Sales Velocity Report

1 min read

Which FB Ad is Making You Money?

By Scott Desgrosseilliers on Feb 10, 2017 3:50:02 PM

Simple Question.

Topics: Uncategorized

1 min read

Protect Agency Reputation: Proving Client ROI | Wicked Reports

By Scott Desgrosseilliers on Feb 10, 2017 3:48:50 PM

Protect Your Agency Reputation: Proving Client ROI with Accurate Data

Word of mouth is everything!

Topics: client reports Marketing Attribution Software agency pain points track ROI calculate marketing ROI

1 min read

Working Long Hours Because You Really Don't Know What's Working

By Scott Desgrosseilliers on Feb 10, 2017 3:47:41 PM

It should be easy for you to tell your clients what is working, and what is not.

Topics: Uncategorized

1 min read

Clicks and Leads vs. Sales: How to Track True Ad ROI | Wicked Reports

By Scott Desgrosseilliers on Feb 10, 2017 3:44:56 PM

You're generating lots of clicks and leads.

Topics: first click last click sales cycle clicks Meta ads efficiency Meta Ads ROI

1 min read

Spreadsheet Hell to Figure Out ROI

By Scott Desgrosseilliers on Feb 10, 2017 3:43:38 PM

Google Analytics is telling you one thing...

Topics: ROI

1 min read

Fix Your Funnel: High Ad Leads vs. Poor Email ROI | Wicked Reports

By Scott Desgrosseilliers on Feb 10, 2017 3:42:26 PM

You're generating a bunch of great leads for your client.

Topics: Email Marketing email Why Email Marketing Benchmarks Matter Key Email Marketing Benchmarks: What to Track email optimization email marketing attribution

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