5 min read
Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences
Mar 2, 2026 by Scott Desgrosseilliers
4 min read
Why One KPI Is Breaking Your Marketing (And What to Do Instead)
Feb 23, 2026 by Scott Desgrosseilliers
3 min read
Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition
Feb 16, 2026 by Scott Desgrosseilliers
3 min read
Why View-Through Conversions Are Dangerous for Your Ad Budget
Feb 9, 2026 by Scott Desgrosseilliers
4 min read
Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem
Feb 2, 2026 by Scott Desgrosseilliers
4 min read
Meta Advantage+ Isn’t Broken, But Your Reward Signal Is
Jan 26, 2026 by Scott Desgrosseilliers
2 min read
Setting the Intention: How AI is Automating the 5 Forces of Marketing
Jan 16, 2026 by Scott Desgrosseilliers
2 min read
Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance
Jan 14, 2026 by Scott Desgrosseilliers
4 min read
The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth
Jan 13, 2026 by Scott Desgrosseilliers
3 min read
Why nCAC is the Only Metric That Matters for Your Growth Budget
Jan 12, 2026 by Scott Desgrosseilliers
2 min read
The North Star Strategy: Proving Agency Impact via Attribution
Jan 9, 2026 by Scott Desgrosseilliers
2 min read
Why High Meta ROAS Doesn't Always Equal More Revenue
Jan 8, 2026 by Scott Desgrosseilliers
2 min read
How to Double New Customers While Reducing Ad Spend
Jan 6, 2026 by Scott Desgrosseilliers
Scott Desgrosseilliers
Recent posts by Scott Desgrosseilliers
1 min read
Do you feel like a total amateur when you have to tell your clients - "I'm sorry but I can't give you an exact ROI"?
By Scott Desgrosseilliers on Feb 9, 2017 3:32:46 PM
The Pros can tell their clients Exact ROI for every single campaign and ad they are running.
Topics: ROI
1 min read
Do you constantly have to guess what kind of ROI you're getting for your clients?
By Scott Desgrosseilliers on Feb 9, 2017 3:31:32 PM
Your clients want to know EXACTLY how you're performing as a Facebook Advertiser.
Topics: client reports ROI
1 min read
How to Justify Raising Your Agency Fees | Wicked Reports
By Scott Desgrosseilliers on Feb 9, 2017 3:29:50 PM
Are You Looking to Raise Your Fees and Need to Justify It?
As an agency, you would LOVE to raise your fees.
Topics: marketing marketing agency marketing clients Agency-Consultant digital marketing agency Customer Value
5 min read
5 Reasons Why Owners Don’t Like Their SMB Marketing
By Scott Desgrosseilliers on Feb 8, 2017 3:28:35 PM
This may come as a surprise but, if you’re not happy with your marketing, you are not alone. How could that be? Are so many small businesses simply that bad at marketing?
Topics: SMB marketing
3 min read
7 Ways to Dazzle Marketing Clients With Data & ROI Reports
By Scott Desgrosseilliers on Jan 31, 2017 3:27:08 PM
As a consultant or agency, you want to give your marketing clients the most value—and impact—for their money. After all, they trust you to be their expert partner, someone who knows more, has outstanding creative and can analyze the results. They want great ideas, powerful copy, and deep expertise.
Topics: marketing consultant Data Cleanup first-party data tracking
3 min read
Shopify Marketing Attribution: Bridge the Gap with Sales Data
By Scott Desgrosseilliers on Jan 7, 2017 3:23:59 PM
Topics: Wicked Reports marketing Shopify
2 min read
Answers to 7 Frequently Asked Questions
By Scott Desgrosseilliers on Jan 7, 2017 3:21:59 PM
Now and again we like to share some of the questions people ask us about Wicked Reports most often. These FAQs come from folks just like you, who want to make smart, data-driven decisions for their businesses.
Topics: QuickStart Setup Guide FAQs
3 min read
Answer These 5 Questions and Grow Your Small Business
By Scott Desgrosseilliers on Jan 7, 2017 3:20:31 PM
You need good marketing data to make good decisions. And you need good decisions to grow your small business.
Topics: grow small business
5 min read
Six Answers You Need to Grow Your Business
By Scott Desgrosseilliers on Jan 7, 2017 2:58:46 PM
If you want to grow your business in the New Year, you’re probably asking these six critical questions:
Topics: grow small business
4 min read
Time: The X-Factor in Tracking Customer Behavior & ROI
By Scott Desgrosseilliers on Jan 7, 2017 2:51:52 PM
Time: The X-Factor in Tracking Customer Behavior
When you’re running a business, it’s easy to get fixed on the here and now. You just never have enough time to keep all those plates spinning to make sure the company stays profitable.

