6 min read

How to Build UTM Tracking Links in Wicked Reports

1 min read

Every Platform Grades Its Own Homework : Scott on the ROAS Trap

8 min read

The Paid Traffic Truth : Meta's New Customer Conversion Just Jumped 66%

8 min read

The Paid Traffic Truth : The New Customer Markup Your Dashboard Hides

2 min read

Why Agencies Shouldn't Fear the Numbers

6 min read

Your Data Is Being Estimated — And Nobody Told You

14 min read

How Meta, Google, and TikTok Changed Your Numbers Without Telling You

6 min read

Meta Is Now Charging to Reach Your Customers

12 min read

How Link Necklaces Cut Meta nCAC 22% and Nearly Doubled New Customers

1 min read

Which FB Ad is Making You Money?

By Scott Desgrosseilliers on Feb 10, 2017, 3:50:02 PM

Simple Question.

Topics: Uncategorized
1 min read

Working Long Hours Because You Really Don't Know What's Working

By Scott Desgrosseilliers on Feb 10, 2017, 3:47:41 PM

It should be easy for you to tell your clients what is working, and what is not.

Topics: Uncategorized
1 min read

Set Up Facebook Ad Tracking Wicked Fast

By Scott Desgrosseilliers on Jan 3, 2017, 3:15:16 PM

If you’re using Wicked Reports, you most likely want to track the ROI of your Facebook ads.

Topics: Uncategorized
26 min read

You Are Wasting Facebook Ad Dollars Unless You Understand Conversions

By Scott Desgrosseilliers on May 25, 2016, 12:25:16 PM

The expectation of most people is that when they see a sales conversion in a report, it means "my customer clicked on this ad and then immediately bought my stuff or joined my list."

Topics: Uncategorized
4 min read

When Is the Best Time to Send Your Emails?

By Scott Desgrosseilliers on Jan 18, 2016, 2:36:32 PM

When you create an email for that fantastic new sales campaign that is going to take you to the next level, what time do you schedule it to be sent?

Topics: Uncategorized