2 min read

The North Star Strategy: Proving Agency Impact via Attribution

2 min read

Why High Meta ROAS Doesn't Always Equal More Revenue

2 min read

How to Double New Customers While Reducing Ad Spend

4 min read

Drowning in Dashboards? Why You Need Better Decisions, Not More Data

4 min read

Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)

4 min read

The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives

4 min read

Stop Wasting 40% of Ad Spend on Existing Customers

4 min read

The Hidden Cost of Bad Attribution: Quantify the Risk

4 min read

The Retargeting Trap: More New Customers on Half the Spend

4 min read

Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!

4 min read

Eternal Tracking: Why 7-Day Cookies Kill Ecommerce Growth

4 min read

How Huha Scaled from $1M to $30M Escaping the 8Figure Attribution Trap

3 min read

Increase Response and Revenue with the Predictive Behaviors Report

By Scott Desgrosseilliers on Apr 4, 2017 5:34:07 PM

Predictive Behaviors Report: Increase Revenue by Scaling High-ROI Leads

As a marketer, ask yourself these questions:

Topics: Predictive Behaviors report Wicked Reports customer behavior ad spend optimization purchase timing best time to buy maximize ROI email optimization
4 min read

Time: The X-Factor in Tracking Customer Behavior & ROI

By Scott Desgrosseilliers on Jan 7, 2017 2:51:52 PM

Time: The X-Factor in Tracking Customer Behavior

When you’re running a business, it’s easy to get fixed on the here and now. You just never have enough time to keep all those plates spinning to make sure the company stays profitable.

Topics: first click New Sales vs Recurring customer journey customer behavior Customer Experience marketing ROI