9 min read
The Paid Traffic Truth : Why Your Priciest Ad Channel Grows the Fastest Customers
Aug 24, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Which Way Is Last-Click Attribution Wrong? One Direction
Aug 17, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Why Last-Click Attribution Cuts Meta's ROAS and Pays Search
Aug 10, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Why Your Best ROAS Channels Bring the Fewest New Customers
Aug 3, 2026 by Scott Desgrosseilliers
9 min read
The Paid Traffic Truth : Why Your Meta Cost Rose but Your Click Price Didn't
Jul 28, 2026 by Scott Desgrosseilliers
1 min read
Every Platform Grades Its Own Homework : Scott on the ROAS Trap
Jul 27, 2026 by Scott Desgrosseilliers
9 min read
The Paid Traffic Truth : The ROAS Trap Held a Second Week — and Got Wider
Jul 22, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Your best ROAS channel costs the most per new customer
Jul 14, 2026 by Scott Desgrosseilliers
8 min read
The Paid Traffic Truth : Meta's New Customer Conversion Just Jumped 66%
Jul 8, 2026 by Scott Desgrosseilliers
8 min read
The Paid Traffic Truth : The New Customer Markup Your Dashboard Hides
Jul 6, 2026 by Scott Desgrosseilliers
6 min read
Your Data Is Being Estimated — And Nobody Told You
Jun 15, 2026 by Scott Desgrosseilliers
5 min read
Three Attribution Shifts Every DTC Brand Should Know
Jun 8, 2026 by Scott Desgrosseilliers
14 min read
How Meta, Google, and TikTok Changed Your Numbers Without Telling You
Jun 5, 2026 by Scott Desgrosseilliers
4 min read
Scale Winners Early : Purchase-Timing Attribution
By Scott Desgrosseilliers on Apr 4, 2017, 5:34:07 PM
How to Scale Winning Campaigns Before Your Competitors Do
Most marketers find out a campaign is a winner long after the window to press the advantage has closed. The data trickles in, you wait to be sure, and by the time you scale, the edge is gone. What if you could see which campaigns and which timing were about to pay off, and act on it weeks before your competitors caught on? That is the idea behind Predicted Future, and the timing signals underneath it.

