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2 min read

Why High Meta ROAS Doesn't Always Equal More Revenue
Jan 8, 2026 by Scott Desgrosseilliers
2 min read

How to Double New Customers While Reducing Ad Spend
Jan 6, 2026 by Scott Desgrosseilliers
4 min read

Drowning in Dashboards? Why You Need Better Decisions, Not More Data
Dec 31, 2025 by Scott Desgrosseilliers
4 min read

The Most Important Metric in Your Business (and Why You Aren’t Tracking it Correctly)
Dec 29, 2025 by Scott Desgrosseilliers
4 min read

The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive
Dec 26, 2025 by Scott Desgrosseilliers
4 min read

Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)
Dec 24, 2025 by Scott Desgrosseilliers
4 min read

The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives
Dec 22, 2025 by Scott Desgrosseilliers
4 min read

The Growth Ceiling Trap: Why Meta Rewards the Wrong Campaigns and How to Fix the Bias
Dec 19, 2025 by Scott Desgrosseilliers
4 min read

Stop Wasting 40% of Ad Spend on Existing Customers
Dec 17, 2025 by Scott Desgrosseilliers
4 min read

The Hidden Cost of Bad Attribution: Quantify the Risk
Dec 15, 2025 by Scott Desgrosseilliers
4 min read

The Retargeting Trap: More New Customers on Half the Spend
Dec 12, 2025 by Scott Desgrosseilliers
4 min read

Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!
Dec 11, 2025 by Scott Desgrosseilliers
4 min read

The Direct Conversion Black Hole: Why 40% of Your Revenue Is Untracked (And How to Fix It)
Dec 11, 2025 by Scott Desgrosseilliers
4 min read

Eternal Tracking: Why 7-Day Cookies Kill Ecommerce Growth
Dec 9, 2025 by Scott Desgrosseilliers
4 min read

How Huha Scaled from $1M to $30M Escaping the 8Figure Attribution Trap
Dec 5, 2025 by Scott Desgrosseilliers
5 min read

Last Click Attribution for Ecommerce: When & How to Use It
Dec 2, 2025 by Katie Switzer
4 min read

Time: The X-Factor in Tracking Customer Behavior & ROI

By Scott Desgrosseilliers on Jan 7, 2017 2:51:52 PM

Time: The X-Factor in Tracking Customer Behavior

When you’re running a business, it’s easy to get fixed on the here and now. You just never have enough time to keep all those plates spinning to make sure the company stays profitable.

Topics: first click New Sales vs Recurring customer journey customer behavior Customer Experience marketing ROI
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