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Why High Meta ROAS Doesn't Always Equal More Revenue

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How to Double New Customers While Reducing Ad Spend

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Drowning in Dashboards? Why You Need Better Decisions, Not More Data

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Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)

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The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives

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Stop Wasting 40% of Ad Spend on Existing Customers

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The Hidden Cost of Bad Attribution: Quantify the Risk

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The Retargeting Trap: More New Customers on Half the Spend

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Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!

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Eternal Tracking: Why 7-Day Cookies Kill Ecommerce Growth

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How Huha Scaled from $1M to $30M Escaping the 8Figure Attribution Trap

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Last Click Attribution for Ecommerce: When & How to Use It

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New Mission Control Report: Scalable ROI with Google & Wicked

By Scott Desgrosseilliers on May 27, 2020 1:42:29 PM

Today Wicked Reports announced the beta release of an entirely re-imagined Mission Control report suite to help ecommerce, subscription, and info course marketers optimize ad spend and increase ROI more easily.

Topics: New Feature Announcement Google Analytics ROI marketing attribution ROI ROI Tracking
3 min read

Wicked Data Cleanup: How to Get Accurate Attribution

By Scott Desgrosseilliers on Aug 11, 2019 10:40:56 AM

Wicked Data Cleanup: Enhancing Your Attribution Accuracy

At Wicked Reports, we are always looking at how we can give our clients the most accurate view of their Wicked data. As part of this effort, we are introducing several enhancements over the next several weeks and months that will cleanup your Wicked data. Below is the first set of enhancements that we are introducing with some background on each enhancement and how it will impact you. Going forward, we will release new articles describing how we are helping you get a more accurate view of your Wicked attribution data.

Topics: Google Analytics Wicked Reports Data Cleanup Attribution Health automated attribution Marketing Attribution Software