8 min read
The Paid Traffic Truth : The New Customer Markup Your Dashboard Hides
Jul 6, 2026 by Scott Desgrosseilliers
6 min read
Your Data Is Being Estimated — And Nobody Told You
Jun 15, 2026 by Scott Desgrosseilliers
6 min read
Three Attribution Shifts That Changed This Week — And What They Mean for Your Revenue
Jun 8, 2026 by Scott Desgrosseilliers
10 min read
How Meta, Google, and TikTok Changed Your Numbers Without Telling You
Jun 5, 2026 by Scott Desgrosseilliers
9 min read
How Link Necklaces Cut Meta nCAC 22% and Nearly Doubled New Customers
May 28, 2026 by Scott Desgrosseilliers
2 min read
The Monday Routine That Stops Wasted Ad Spend : The Five Forces Playbook
Apr 27, 2026 by Scott Desgrosseilliers
2 min read
How the Optimization Force Improves Campaign Performance
Apr 20, 2026 by Scott Desgrosseilliers
4 min read
Why High ROAS Isn’t Enough : Scaling with the Outcome Force
Apr 13, 2026 by Scott Desgrosseilliers
9 min read
Why Your Ad Dashboard Is Lying — And What It's Costing You
Apr 13, 2026 by Scott Desgrosseilliers
4 min read
Are Your Campaigns Failing — Or Are You Just Measuring Too Soon?
Mar 30, 2026 by Scott Desgrosseilliers
6 min read
Email Marketing Benchmarks: Data-Driven Optimization Guide
By Scott Desgrosseilliers on Nov 19, 2024 6:26:42 PM
Email Marketing Benchmarks: A Data-Driven Approach to Optimization
Email marketing remains crucial for any successful digital strategy. But how do you cut through inbox clutter? Email marketing benchmarks provide the answer. These help you understand campaign performance and measure against industry standards.
Topics: attribution windows Attribution Health multi-touch attribution Why Email Marketing Benchmarks Matter Key Email Marketing Benchmarks: What to Track Analyzing and Improving Your Performance
5 min read
Mailchimp Attribution: Track Email ROI & Sales | Wicked Reports
By Scott Desgrosseilliers on Oct 8, 2018 10:32:09 AM
Mailchimp ROI Tracking: How to Attribute Sales to Your Email Campaigns
MailChimp and Wicked Reports. Our integration just got stronger and more powerful. In brief summary, you now get the lifetime value and ROI of all your MailChimp leads based on real leads and sales wherever those sales are occurring, automatic email tracking with no need for UTMs, even historically, based on real sales, and this is a native Wicked integration which is authorized very quickly.
Topics: MailChimp Email ROI ROI Report ROI Key Email Marketing Benchmarks: What to Track
1 min read
Tracking Email ROI: How to Measure Revenue Per Email | Wicked Reports
By Scott Desgrosseilliers on Feb 10, 2017 3:59:44 PM
Revenue Per Email: How to Identify Your Most Profitable Email Campaigns
With Wicked Reports, we take a data-driven approach to tracking emails.
Topics: Wicked Reports Email ROI revenue per email Key Email Marketing Benchmarks: What to Track email optimization
1 min read
Fix Your Funnel: High Ad Leads vs. Poor Email ROI | Wicked Reports
By Scott Desgrosseilliers on Feb 10, 2017 3:42:26 PM

