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How to Track the ROI of Your Digital Marketing: 2025 Guide

By Scott Desgrosseilliers on May 15, 2020 9:48:00 AM

How to Track the ROI of Your Digital Marketing: A Guide to Measuring Net Profit and LTV

In today’s multi-channel environment, industry analysts estimate that up to 44% of digital advertising spend is wasted due to inaccurate attribution, exacerbated by the shift to privacy-first data models.

Topics: Wicked Reports ROI customer lifetime value LTV HubSpot multi-touch attribution digital marketing ROI track ROI calculate marketing ROI digital marketing ROI 2026 marketing attribution solutions