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Why View-Through Conversions Are Dangerous for Your Ad Budget

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Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem

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Meta Advantage+ Isn’t Broken, But Your Reward Signal Is

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Setting the Intention: How AI is Automating the 5 Forces of Marketing

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Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

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The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

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Why nCAC is the Only Metric That Matters for Your Growth Budget

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The North Star Strategy: Proving Agency Impact via Attribution

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Why High Meta ROAS Doesn't Always Equal More Revenue

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How to Double New Customers While Reducing Ad Spend

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Drowning in Dashboards? Why You Need Better Decisions, Not More Data

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Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)

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The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives

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Wicked Reports Voted a Top 30 App By hubspot users

By Scott Desgrosseilliers on Aug 10, 2020 1:19:10 PM

Wicked Reports Voted a HubSpot Top 30 App for 2024

Wicked Reports was honored to be voted a HubSpot Top 30 App by their customers! This achievement continues to affirm our commitment to accurate attribution and the vital role our integration plays in the HubSpot ecosystem.

Wicked Reports and HubSpot partner together to provide all your marketing on one platform and a practical metrics dashboard to track your sales and marketing effectiveness.

This means you can stop wasting money on ads, focus your advertising spend on channels that actually work, and not miss any data or revenue that you might otherwise overlook.  

The HubSpot App Marketplace features third-party tools from all around the world that HubSpot customers can integrate into their business to help them succeed and grow.

The Wicked Reports App brings clients ultimate clarity and detailed customer journey data, ensuring that you have accurate marketing data to make the best decisions possible. 

With the rapidly growing number of integrations (now often exceeding 1,500 apps) on the HubSpot Marketplace, this recognition remains a huge milestone for Wicked Reports as it shows HubSpot clients recognize our passion for tracking sales with precision, and the value of our service.

We continue to give you accurate attribution, so you can optimize your spending accordingly and get full access to your customers’ journey from their first click to their last. 

This award has given us confidence that we are providing what is needed for businesses advertising online to not only succeed, but thrive!

Topics: Wicked Reports sales attribution HubSpot multi-touch attribution Marketing Attribution ad spend optimization HubSpot App Marketplace
17 min read

How to Track the ROI of Your Digital Marketing: 2025 Guide

By Scott Desgrosseilliers on May 15, 2020 9:48:00 AM

How to Track the ROI of Your Digital Marketing: A Guide to Measuring Net Profit and LTV

In today’s multi-channel environment, industry analysts estimate that up to 44% of digital advertising spend is wasted due to inaccurate attribution, exacerbated by the shift to privacy-first data models.

Topics: Wicked Reports ROI customer lifetime value LTV HubSpot multi-touch attribution digital marketing ROI track ROI calculate marketing ROI digital marketing ROI 2026 marketing attribution solutions
2 min read

Hubspot and Wicked Reports

By Scott Desgrosseilliers on Aug 13, 2019 10:41:23 AM

Our integration just got stronger and more powerful. In brief summary, you now get the lifetime value and ROI of all your HubSpot leads based on real leads and sales wherever those sales are occurring, automatic email tracking with no need for UTMs, even historically, based on real sales, and this is a native Wicked integration which is authorized very quickly.

Topics: Learn More HubSpot