4 min read

Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!

4 min read

How Huha Scaled from $1M to $30M: Escaping the 8-Figure Attribution Trap

5 min read

When to Use Last Click Attribution for Ecommerce Marketing

5 min read

Pinterest Integration Release - Wicked Reports Product Update

5 min read

Meta Is Pushing Advantage+ Campaigns Relentlessly

8 min read

iOS 26 and Tracking Parameters: What Performance Marketers Need to Know

5 min read

Meta is pushing Advantage+ campaigns relentlessly.

14 min read

Calculate Your TRUE New Customer Acquisition Cost (NCAC)

12 min read

Is New Customer Growth Killing Your Profit? Master NCAC!

2 min read

Wicked Reports Voted a Top 30 App By hubspot users

By Scott Desgrosseilliers on Aug 10, 2020 1:19:10 PM

Wicked Reports was honored to be voted a HubSpot Top 30 App by their customers! This achievement continues to affirm our commitment to accurate attribution and the vital role our integration plays in the HubSpot ecosystem.

Wicked Reports and HubSpot partner together to provide all your marketing on one platform and a practical metrics dashboard to track your sales and marketing effectiveness.

This means you can stop wasting money on ads, focus your advertising spend on channels that actually work, and not miss any data or revenue that you might otherwise overlook.  

The HubSpot App Marketplace features third-party tools from all around the world that HubSpot customers can integrate into their business to help them succeed and grow.

The Wicked Reports App brings clients ultimate clarity and detailed customer journey data, ensuring that you have accurate marketing data to make the best decisions possible. 

With the rapidly growing number of integrations (now often exceeding 1,500 apps) on the HubSpot Marketplace, this recognition remains a huge milestone for Wicked Reports as it shows HubSpot clients recognize our passion for tracking sales with precision, and the value of our service.

We continue to give you accurate attribution, so you can optimize your spending accordingly and get full access to your customers’ journey from their first click to their last. 

This award has given us confidence that we are providing what is needed for businesses advertising online to not only succeed, but thrive!

Topics: Wicked Reports sales attribution HubSpot multi-touch attribution Marketing Attribution ad spend optimization HubSpot App Marketplace
17 min read

How to Track the ROI of Your Digital Marketing

By Scott Desgrosseilliers on May 15, 2020 9:48:00 AM

In today’s multi-channel environment, industry analysts estimate that up to 44% of digital advertising spend is wasted due to inaccurate attribution, exacerbated by the shift to privacy-first data models.

Topics: Wicked Reports ROI customer lifetime value LTV HubSpot multi-touch attribution digital marketing ROI track ROI calculate marketing ROI digital marketing ROI 2026 marketing attribution solutions
2 min read

Hubspot and Wicked Reports

By Scott Desgrosseilliers on Aug 13, 2019 10:41:23 AM

Our integration just got stronger and more powerful. In brief summary, you now get the lifetime value and ROI of all your HubSpot leads based on real leads and sales wherever those sales are occurring, automatic email tracking with no need for UTMs, even historically, based on real sales, and this is a native Wicked integration which is authorized very quickly.

Topics: Learn More HubSpot