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4 min read

Drowning in Dashboards? Why You Need Better Decisions, Not More Data
Dec 31, 2025 by Scott Desgrosseilliers
4 min read

The Most Important Metric in Your Business (and Why You Aren’t Tracking it Correctly)
Dec 29, 2025 by Scott Desgrosseilliers
4 min read

The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive
Dec 26, 2025 by Scott Desgrosseilliers
4 min read

Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)
Dec 24, 2025 by Scott Desgrosseilliers
4 min read

The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives
Dec 22, 2025 by Scott Desgrosseilliers
4 min read

The Growth Ceiling Trap: Why Meta Rewards the Wrong Campaigns and How to Fix the Bias
Dec 19, 2025 by Scott Desgrosseilliers
4 min read

Stop Wasting 40% of Ad Spend on Existing Customers
Dec 17, 2025 by Scott Desgrosseilliers
4 min read

The Hidden Cost of Bad Attribution: Quantify the Risk
Dec 15, 2025 by Scott Desgrosseilliers
4 min read

The Retargeting Trap: More New Customers on Half the Spend
Dec 12, 2025 by Scott Desgrosseilliers
4 min read

Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!
Dec 11, 2025 by Scott Desgrosseilliers
4 min read

The Direct Conversion Black Hole: Why 40% of Your Revenue Is Untracked (And How to Fix It)
Dec 11, 2025 by Scott Desgrosseilliers
4 min read

Eternal Tracking: Why 7-Day Cookies Kill Ecommerce Growth
Dec 9, 2025 by Scott Desgrosseilliers
4 min read

How Huha Scaled from $1M to $30M Escaping the 8Figure Attribution Trap
Dec 5, 2025 by Scott Desgrosseilliers
5 min read

Last Click Attribution for Ecommerce: When & How to Use It
Dec 2, 2025 by Katie Switzer
7 min read

Facebook Ads vs. Google Ads in 2025: Attribution & ROI Compared
Dec 2, 2025 by Katie Switzer
5 min read

First Click Attribution: Optimize Cold Traffic ROI | Wicked Reports
Dec 2, 2025 by Katie Switzer

John Peich


Recent posts by John Peich

2 min read

Wicked Reports & New Zapier Release

By John Peich on Sep 3, 2020 3:31:34 PM

Wicked Reports has released its newest Zapier Integration that provides you with more functionality when sending custom clicks! Therefore, we are deprecating our older releases (1.1.1 & 1.1.2) to have everyone move to this newer release (1.2.1). Here's what you need to do to upgrade.

Topics: Zapier
1 min read

Cohort Report Updates

By John Peich on Apr 5, 2020 6:45:42 PM

Wicked Reports is making it easier for you to look at your Cohort Reports. We've:

Topics: Blog cohort
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