Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others

2 min read

Wicked Reports & New Zapier Release

By John Peich on Sep 3, 2020 3:31:34 PM

Topics: Zapier
wicked reports new zapier release

Wicked Reports has released its newest Zapier Integration that provides you with more functionality when sending custom clicks! Therefore, we are deprecating our older releases (1.1.1 & 1.1.2) to have everyone move to this newer release (1.2.1). Here's what you need to do to upgrade.

  1. For any Zap that uses Wicked Reports, take a screenshot of the values you send to Wicked for reference below. For example:
    wicked reports zapier release
  2. For each Zap, you will need to pick the new Wicked Reports app (1.2.0) under Choose App & Event
    wicked reports zapier release
  3. The action event will be the same from Step 2 (Track a Click, Create Contact or Create Order). Select the action event and click Continue.
  4. Choose the correct account. See https://help.wickedreports.com/zapier-error-no-client-found-error on how to find the correct WickedReports account identifier if you need to add a new one.
  5. Once you've selected the account, this is where you fill in the information from Step 1. Additionally, here are the help docs explaining the meaning of each field:
    1. Track a Click: https://help.wickedreports.com/create-custom-clicks-with-http-post
    2. Create Contact: https://help.wickedreports.com/creating-contacts-with-http-post
    3. Create Order: https://help.wickedreports.com/creating-orders-with-http-post
  6. Repeat steps 1-5 for each Zap
  7. If you have any questions, please reach out to support@wickedreports.com
John Peich

Written by John Peich