What is Any Click Search? How to Track Hidden Ad Attribution and ROI

Any Click Search is a new filter option in Wicked Reports' Customer LTV reporting. 

How to Track and Optimize SMS Conversions to Lift E-commerce Revenue

Every ecom brand would love a 10% lift in revenue. This is achievable if you put the same thought and effort into your SMS campaigns as you do with your paid media and email campaigns.

The Brands Spending the Most on Digital Advertising: Trends and Insights

With brands pouring more money than ever before into advertising, it’s easy to understand why we’re inundated with ads on every platform, from the time we're reaching for our phones in the morning to when we’re dozing off to shows on streaming platforms at night. 

What is data-driven attribution?

Prior to September 27, 2021 Google ads provided only last-click attribution when reporting conversions. This meant ad campaigns were only credited with a conversion if it was the last ad a user interacted with. 

The e-commerce landscape has exploded since the pandemic. Global retail e-commerce sales are now projected to surpass $6.4 trillion in 2025, demonstrating the massive acceleration of digital retail. To track this shift, Wicked Reports utilized the foundational 2021 revenue data from the Statista eCommerce Market Forecast to rank the top sectors, offering a crucial benchmark on where customer spend was concentrated at the start of this digital surge. E-commerce is defined as the online purchases of consumable and durable goods for personal use.

Last Updated: December 10, 2025 – Essential Guide for 2026

Find out what the best marketing attribution software is for your ecommerce business by comparing features and technology.

Increase Your ROI By Optimizing Your Ads for High Value Customers

Have you ever asked yourself:

How Each State is Affected by E-commerce Scams

While economies the world over suffered, slowed, and effectively stopped due to the pandemic, the fraud economy flourished. Global analysts now project the cost of cybercrime to reach $11.9 trillion USD in 2026, surpassing the GDP of most countries.

iOS 15 and Marketing Attribution: Is Wicked Reports Tracking Affected?

You may have heard about the industry-wide shift caused by Apple's App Tracking Transparency (ATT) framework and the ongoing evolution of its privacy stack.

Are you wondering how this new reality affects advertisers using Wicked Reports?

The short answer: It doesn't.

Keep reading for the long answer.

Customize Your ROI Columns: Tailor Data Views for Your Business Needs

Your unique business requires a thousand daily unique decisions. And, when you're using Wicked Reports to make your marketing decisions (like scaling, killing, or chilling ad spend), you've got a ton of data at your fingertips. Now, there is a powerful and easy way to customize how you see your data arranged using the popular Custom Columns feature.