Unless you have been advertising online blindly or spending too much time on TikTok, you have probably seen the acronym CPL. Cost Per Lead (CPL) is a metric that most media buyers track for the brands they advertise for.

Imagine our world, then picture it fully digital. For many, it looks like the metaverse, an immersive virtual space where we can log on to meet friends, shop, work in virtual offices, and even buy virtual real estate. Offering an estimated $1.27 trillion market opportunity, the metaverse is eyed by online game creators, social networks, and various tech leaders who are looking for the next game-changing technology platform.

How AI Predicts What You'll Buy: The Future of Predictive Advertising

It’s a jungle out there—few places so much so as the world of “smart” advertising.

If you aren’t optimizing your Google Ads campaigns, you might as well throw your advertising budget into a flaming dumpster.

How to Improve Your ROI Without Increasing Ad Spend

Optimizing ad campaigns is a critical part of improving ROI and maintaining the health of your ecommerce business.

How the Pandemic Revived the Subscription Box Industry

The subscription box craze isn’t anything new, but the COVID-19 pandemic played a huge role in subscriptions experiencing a renaissance while many brick-and-mortar businesses struggled. Wicked Reports analyzed specific trends around subscription boxes and their broader economy to illustrate the pandemic impacted the industry. 

What is Any Click Search? How to Track Hidden Ad Attribution and ROI

Any Click Search is a new filter option in Wicked Reports' Customer LTV reporting. 

How to Track and Optimize SMS Conversions to Lift E-commerce Revenue

Every ecom brand would love a 10% lift in revenue. This is achievable if you put the same thought and effort into your SMS campaigns as you do with your paid media and email campaigns.

The Brands Spending the Most on Digital Advertising: Trends and Insights

With brands pouring more money than ever before into advertising, it’s easy to understand why we’re inundated with ads on every platform, from the time we're reaching for our phones in the morning to when we’re dozing off to shows on streaming platforms at night. 

What is data-driven attribution?

Prior to September 27, 2021 Google ads provided only last-click attribution when reporting conversions. This meant ad campaigns were only credited with a conversion if it was the last ad a user interacted with.