5 min read
Meta Is Pushing Advantage+ Campaigns Relentlessly
The promise of Andromeda’s AI brain sorting through a billion users to find your customers on auto-pilot sounds quite enticing!
I couldn’t help but wonder - is this a good thing for brands?
Topics: marketing attribution ROI Meta Advertising Facebook Ads Strategy nCAC Digital Marketing Insights Paid Social Trends 2025 Meta Advantage Plus Campaing Meta Advantage Plus Campaign Analysis New Customer Acquisition Cost (nCAC) Data Advantage+ vs Manual Meta Campaigns Marketing Attribution Data
8 min read
iOS 26 and Tracking Parameters: What Performance Marketers Need to Know
The release of iOS 26 has raised alarm bells across the digital marketing community. For performance marketers, agencies, and data analysts, the fear is always the same: "Will my tracking break, and will I lose visibility into what's really driving results?"
Topics: shopify data analytics nCAC Apple Privacy First-Party Data Advanced Signal iOS 26 Tracking Parameters
5 min read
Meta is pushing Advantage+ campaigns relentlessly.
The promise of Andromeda’s AI brain sorting through a billion users to find your customers on auto-pilot sounds quite enticing!
I couldn’t help but wonder - is this a good thing for brands?