9 min read
Why Your Ad Dashboard Is Lying — And What It's Costing You
A real conversation with the Tier 11 team about what happens when the scoreboard is wrong — and what it costs you every single month.
Topics: Wicked Reports Digital Marketing Insights New Customer Acquisition Cost (NCAC) marketing_attribution_platform fix ROAS nmer
5 min read
Meta Is Pushing Advantage+ Campaigns Relentlessly
The promise of Andromeda’s AI brain sorting through a billion users to find your customers on auto-pilot sounds quite enticing!
I couldn’t help but wonder - is this a good thing for brands?
Topics: marketing attribution ROI Meta Advertising Facebook Ads Strategy nCAC Digital Marketing Insights Paid Social Trends 2025 Meta Advantage Plus Campaing Meta Advantage Plus Campaign Analysis New Customer Acquisition Cost (nCAC) Data Advantage+ vs Manual Meta Campaigns Marketing Attribution Data
5 min read
Meta Advantage+ vs. Manual: 55,661 Ad Campaigns Analyzed
The promise of Andromeda’s AI brain sorting through a billion users to find your customers on auto-pilot sounds quite enticing!
I couldn’t help but wonder - is this a good thing for brands?
Topics: marketing attribution ROI Meta Advertising Facebook Ads Strategy nCAC Digital Marketing Insights Paid Social Trends 2025
12 min read
Brands spending the most on digital advertising
The Brands Spending the Most on Digital Advertising: Trends and Insights
With brands pouring more money than ever before into advertising, it’s easy to understand why we’re inundated with ads on every platform, from the time we're reaching for our phones in the morning to when we’re dozing off to shows on streaming platforms at night.
Topics: Wicked Reports marketing attribution ROI multi-touch attribution Digital Marketing Insights digital advertising spend
7 min read
8 biggest e-commerce sectors today
The e-commerce landscape has exploded since the pandemic. Global retail e-commerce sales are now projected to surpass $6.4 trillion in 2025, demonstrating the massive acceleration of digital retail. To track this shift, Wicked Reports utilized the foundational 2021 revenue data from the Statista eCommerce Market Forecast to rank the top sectors, offering a crucial benchmark on where customer spend was concentrated at the start of this digital surge. E-commerce is defined as the online purchases of consumable and durable goods for personal use.