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By Scott Desgrosseilliers on Mar 18, 2025 9:48:10 PM

Ever felt confused when your Facebook ad spend doesn't seem to line up with the sales you're seeing? You're not alone, as many marketers find themselves puzzled over this. This is where Facebook conversion attribution comes into play, offering clarity and insight.

Topics: attribution windows Attribution Health multi-touch attribution facebook conversion attribution time of click vs time of sale digital marketing attribution models marketing data accuracy