Discover how FunnelVision, a game-changing solution developed by Wicked Reports, can revolutionize your marketing strategy and save 20% of your ad spend. This blog post outlines the unique features and benefits of FunnelVision for both marketing agencies and their clients.

Topics: Wicked Reports funnelVision cost savings automated attribution Ad Performance Issues Wasted Ad Spend Cold Traffic Attribution

2 min read

ML Attribution & Consumer Insights: Depesh Mandalia & Wicked Reports

By Scott Desgrosseilliers on Sep 26, 2023 11:30:15 AM

How to Scale Ad ROI Using Machine Learning and Attribution Habits

I recently chatted with Depesh Mandalia from AdSignals about our use of Machine Learning to help our customers to automatically mine their attribution data to find valuable consumer behaviour insights, to generate alerts and weekly recommendations.

Our system excels at identifying subtle 'Attribution Habits,' such as detecting that customers who engage with a specific blog post and a low-cost Facebook retargeting ad within 7 days have a 45% higher Lifetime Value (LTV) than average. The ML then translates this insight into a weekly recommendation to increase budget on that specific ad set and adjust the blog's Call-to-Action. This level of precision is exactly how Depesh Mandalia was able to see such significant, measurable returns.

Topics: New Feature Announcement New Product Launch Wicked Reports Marketing Attribution Consumer Insights

6 min read

How to Retain Digital Agency Clients: 5 Data-Driven Strategies

By Scott Desgrosseilliers on Apr 21, 2023 9:55:11 AM

Wicked Reports is the leader in full funnel, multi-touch marketing attribution software, built for digital agencies.

The relationship between agencies and clients can tricky: it depends on the issue and depends on the day!

Wicked Reports has helped many agencies successfully navigate those relationships with their clients -
where value is hard to prove and the agency is under pressure to perform.

Topics: Wicked Reports marketing attribution for subscriptions full funnel attribution agency pain points marketing strategy customer journey data

4 min read

How to Find Hidden ROAS: Uncovering Missed Ad Revenue

By Andy Nadler on Jul 21, 2022 11:41:01 AM

Did you know you can find hidden ROAS by customizing your last click attribution to use different customer journey clicks?

Many times, valuable Ad clicks get lost in the sea of clicks a contact may make. This means that at first glance your ROI and ROAS may look lower than you hoped.

Topics: Wicked Reports Marketing Attribution marketing ROI Cross-Channel Attribution last click attribution Hidden ROAS

6 min read

Credit Card vs. PayPal vs. BNPL: Which is Safest?

By Chandler Franks on Jul 13, 2022 11:12:40 AM

From Credit Cards to PayPal: Comparing the Security of Online Payment Methods

In a world where convenience seems to be valued more than ever, it’s safe to say that online shopping has become the norm. After all, why spend time commuting somewhere to purchase products when they can be delivered? Americans spent nearly $250 billion on e-commerce in the first quarter of 2022, according to preliminary data from the U.S. Department of Commerce. That’s up 6.6% from the same period the year before.

Topics: Wicked Reports Shopify Marketing Attribution Software Amazon Buy Now Pay Later Payment Security Online Safety Fair Credit Billing Act (FCBA) Consumer Liability

2 min read

First Click & New Lead Sales Velocity Guide | Wicked Reports

By Andy Nadler on Jul 13, 2022 9:31:19 AM

First Click and New Lead Sales Velocity

Did you know that with Wicked Reports, you can get a very clear understanding of how long it generally takes your prospects and leads to make their first purchase?

Knowing how long it takes for prospects to turn into customers is a very important metric. Many marketers expect their ads to drive immediate sales from clicks on their Ads. This can lead to disappointing results or a very inaccurate reading of performance.

Topics: Wicked Reports Marketing Attribution Customer Acquisition Time First Click Sales Velocity New Lead Sales Velocity Ad ROI Optimization

2 min read

Any Click Search: Track Ad Engagement | Wicked Reports

By Andy Nadler on Jul 5, 2022 1:06:06 PM

Did you know that with Wicked Reports, you can find every contact or customer that has clicked any given ad?

Topics: Wicked Reports multi-touch attribution First-Party Data Marketing Attribution Meta Ads, Customer Journey Ad Click Tracking Any Click Search ROAS Optimization

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