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How to Build UTM Tracking Links in Wicked Reports

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Every Platform Grades Its Own Homework : Scott on the ROAS Trap

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The Paid Traffic Truth : Meta's New Customer Conversion Just Jumped 66%

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The Paid Traffic Truth : The New Customer Markup Your Dashboard Hides

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Why Agencies Shouldn't Fear the Numbers

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Your Data Is Being Estimated — And Nobody Told You

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How Meta, Google, and TikTok Changed Your Numbers Without Telling You

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Meta Is Now Charging to Reach Your Customers

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How Link Necklaces Cut Meta nCAC 22% and Nearly Doubled New Customers

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Wicked Reports vs. Google & Facebook: Key Attribution Differences

By Scott Desgrosseilliers on Oct 10, 2018, 10:31:32 AM

We get this question all the time, even from clients we are already using Wicked Reports.

Topics: Facebook Google AdWords attribution
1 min read

What's Driving Your Sales? It's All About Attribution

By Scott Desgrosseilliers on Jan 18, 2016, 11:06:57 AM

We created Wicked Reports because of the confusing, cryptic, and unverifiable ways existing analytics tools attributed revenue and sales.  People came to us who had tried everything else and were tired of banging their heads against the wall.

Topics: attribution