2 min read
Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance
Jan 14, 2026 by Scott Desgrosseilliers
4 min read
The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth
Jan 13, 2026 by Scott Desgrosseilliers
3 min read
Why nCAC is the Only Metric That Matters for Your Growth Budget
Jan 12, 2026 by Scott Desgrosseilliers
2 min read
The North Star Strategy: Proving Agency Impact via Attribution
Jan 9, 2026 by Scott Desgrosseilliers
2 min read
Why High Meta ROAS Doesn't Always Equal More Revenue
Jan 8, 2026 by Scott Desgrosseilliers
2 min read
How to Double New Customers While Reducing Ad Spend
Jan 6, 2026 by Scott Desgrosseilliers
4 min read
Drowning in Dashboards? Why You Need Better Decisions, Not More Data
Dec 31, 2025 by Scott Desgrosseilliers
4 min read
The Most Important Metric in Your Business (and Why You Aren’t Tracking it Correctly)
Dec 29, 2025 by Scott Desgrosseilliers
4 min read
The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive
Dec 26, 2025 by Scott Desgrosseilliers
4 min read
Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)
Dec 24, 2025 by Scott Desgrosseilliers
4 min read
The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives
Dec 22, 2025 by Scott Desgrosseilliers
4 min read
The Growth Ceiling Trap: Why Meta Rewards the Wrong Campaigns and How to Fix the Bias
Dec 19, 2025 by Scott Desgrosseilliers
4 min read
Stop Wasting 40% of Ad Spend on Existing Customers
Dec 17, 2025 by Scott Desgrosseilliers
4 min read
The Hidden Cost of Bad Attribution: Quantify the Risk
Dec 15, 2025 by Scott Desgrosseilliers
4 min read
The Retargeting Trap: More New Customers on Half the Spend
Dec 12, 2025 by Scott Desgrosseilliers
2 min read
First Click & New Lead Sales Velocity Guide | Wicked Reports
By Andy Nadler on Jul 13, 2022 9:31:19 AM
First Click and New Lead Sales Velocity
Did you know that with Wicked Reports, you can get a very clear understanding of how long it generally takes your prospects and leads to make their first purchase?
Knowing how long it takes for prospects to turn into customers is a very important metric. Many marketers expect their ads to drive immediate sales from clicks on their Ads. This can lead to disappointing results or a very inaccurate reading of performance.
Topics: Wicked Reports Marketing Attribution Customer Acquisition Time First Click Sales Velocity New Lead Sales Velocity Ad ROI Optimization
1 min read
Tracking Page Validator: New Feature for Wicked Reports ROI Report
By Scott Desgrosseilliers on Nov 19, 2019 9:42:16 AM
We are pleased to announce a new feature to the ROI Report, the Tracking Page Validator.
This new feature is very important as you try to make sure all of your campaigns are getting the clicks and leads you are expecting.
Topics: New features Wicked Reports tracking Tracking Validator Ad ROI Optimization Ad Spend ROI
3 min read
Lead Group Cohort Analysis: Track Long-Term ROI | Wicked Reports
By Scott Desgrosseilliers on Feb 28, 2017 2:54:05 PM
Analyze Lead Groups: Using Cohort Analysis to Measure Long-Term ROI
Imagine this scenario:
Topics: Cohort Analysis Report marketing attribution ROI roi attribution Ad ROI Optimization Return on Investment (ROI) lead value
1 min read
Hello, Next-Level Mastermind Member! | Wicked Reports
By Scott Desgrosseilliers on Jan 17, 2016 11:19:06 AM
Hello, Next-Level Mastermind Member!
Thanks for clicking on the link below my Next Level Mastermind forum signature.

