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Cohort Analysis: Tracking Long-Term Revenue and LTV
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Cohort Analysis: How to Track the Long-Term ROI of Your Leads
Here is a problem every marketer eventually runs into. You run a one-month campaign around a special offer. You can see how many leads it generated and how much revenue came in that month. But nine months later, the customers from those leads are still buying, still bringing in money. So what was that campaign actually worth? Not the first month's revenue, but the full value of the customers it brought in, measured over time. Answering that question is what cohort analysis is for.