Wicked Reports is the leader in full funnel, multi-touch marketing attribution software, built for digital agencies.
The relationship between agencies and clients can tricky: it depends on the issue and depends on the day!
Wicked Reports has helped many agencies successfully navigate those relationships with their clients -
where value is hard to prove and the agency is under pressure to perform.
4 min read
How I use MER as a North Star Metric
Update Note: In an era where iOS updates and cookie depreciation have caused massive signal loss for marketers, relying solely on platform-specific ROAS is dangerous. This is why shifting to MER (Marketing Efficiency Ratio) is the most reliable North Star Metric for 2025 and beyond.
Not enough marketing teams spend the time to get aligned with the boss on a north star metric and it wreaks havoc and causes stress...and nobody wants that!
Topics: Wicked Reports Data Driven Strategy Wicked Scott Framework ROAS vs MER Marketing Efficiency Ratio
4 min read
The rumors of ROAS demise..
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It's clickbait that works - marketers screaming from the mountaintops "ROAS is DEAD!".
Topics: Facebook Wicked Reports Facebook conversions Jedi Strategies Marketing Attribution Return on Ad Spend Top of Funnel Ad Platform ROAS
4 min read
Meta Removes Detailed Targeting Exclusions from Ad Campaigns
Topics: Facebook Wicked Reports Facebook conversions Facebook ads Facebook pixels Ad Operations
2 min read
🌟 Introducing the New and Enhanced Mission Control Screen at Wicked Reports!
Prepare to be wowed by our latest updates released in Q2 2024– a suite of new features and changes designed to elevate your experience:
Topics: Wicked Reports multi-touch attribution Mission Control Customer Journey Tracking Marketing Analytics Customer Journey Mapping HubSpot App Marketplace eCommerce Analytics Platform AI-Powered Marketing
6 min read
Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution
Discover how FunnelVision, a game-changing solution developed by Wicked Reports, can revolutionize your marketing strategy and save 20% of your ad spend. This blog post outlines the unique features and benefits of FunnelVision for both marketing agencies and their clients.
Topics: Wicked Reports funnelVision cost savings automated attribution Ad Performance Issues Wasted Ad Spend Cold Traffic Attribution
2 min read
attribution habits & ML automation
I recently chatted with Depesh Mandalia from AdSignals about our use of Machine Learning to help our customers to automatically mine their attribution data to find valuable consumer behaviour insights, to generate alerts and weekly recommendations.
Our system excels at identifying subtle 'Attribution Habits,' such as detecting that customers who engage with a specific blog post and a low-cost Facebook retargeting ad within 7 days have a 45% higher Lifetime Value (LTV) than average. The ML then translates this insight into a weekly recommendation to increase budget on that specific ad set and adjust the blog's Call-to-Action. This level of precision is exactly how Depesh Mandalia was able to see such significant, measurable returns.
Topics: New Feature Announcement New Product Launch Wicked Reports Marketing Attribution Consumer Insights
6 min read
How Digital marketing agencies can Retain Clients using Full Funnel Attribution
Topics: Wicked Reports marketing attribution for subscriptions full funnel attribution agency pain points marketing strategy customer journey data
4 min read
Find Hidden ROAS
Did you know you can find hidden ROAS by customizing your last click attribution to use different customer journey clicks?
Many times, valuable Ad clicks get lost in the sea of clicks a contact may make. This means that at first glance your ROI and ROAS may look lower than you hoped.
Topics: Wicked Reports Marketing Attribution marketing ROI Cross-Channel Attribution last click attribution Hidden ROAS
6 min read
From credit cards to PayPal: Comparing the security of online payment methods
In a world where convenience seems to be valued more than ever, it’s safe to say that online shopping has become the norm. After all, why spend time commuting somewhere to purchase products when they can be delivered? Americans spent nearly $250 billion on e-commerce in the first quarter of 2022, according to preliminary data from the U.S. Department of Commerce. That’s up 6.6% from the same period the year before.
Topics: Wicked Reports Shopify Marketing Attribution Software Amazon Buy Now Pay Later Payment Security Online Safety Fair Credit Billing Act (FCBA) Consumer Liability
2 min read
First Click and New Lead Sales Velocity
Did you know that with Wicked Reports, you can get a very clear understanding of how long it generally takes your prospects and leads to make their first purchase?
Knowing how long it takes for prospects to turn into customers is a very important metric. Many marketers expect their ads to drive immediate sales from clicks on their Ads. This can lead to disappointing results or a very inaccurate reading of performance.